Enterprises Look to Accelerate Applications with All-Solid State Storage Arrays, According to IDC’s First All Flash Array Forecast

FRAMINGHAM, Mass., April 15, 2013 — The rising tide of digital data and the torrent of applications to the cloud, virtualization, and big data and analytics have enterprises struggling to find the necessary performance with their traditional HDD infrastructure. .According to new research from International Data Corporation (IDC), the use of solid state storage (SSS) in conjunction with solid state drives (SSDs) will play an important role in transforming performance as well as use cases for enterprise application data. IDC's first-ever all-SSS array market forecast predicts $1.2 billion in revenues by 2015.

In an effort to optimize storage solutions for performance, organizations are placing their most frequently accessed application data , or hot data, on high-performing solid state storage and less frequently accessed data, or cooler data, on the most capacity efficient HDDs. Organizations leveraging the right balance of solid state storage are able to reduce the average physical footprint while delivering more transactions (IOPS) over a similarly configured environment with traditional storage media.

Additionally, pricing declines in the underlying SSD media are dropping the system dollar per GB prices, making the high-performance storage technology more affordable and appealing to a broader storage market.

"Traditional disk technology has not kept pace with CPU technology, resulting in a significant performance gap between storage and computing," said Dan Iacono, Research Director, Storage Systems. "This shortfall in performance presents a huge opportunity for solid state storage to fill the void in terms of both input/output operations per second (IOPS) and latency."

Although the historical metric of dollar per gigabyte ($/GB) remains an important factor in the purchasing process, price performance metrics, such as dollar per IOP ($/IOP) and dollar per workload ($/workload) are holding more weight.

Additional findings from IDC's research include the following:

The rapid maturity of storage offerings (adding enterprise features) is accelerating adoption into the enterprise.

The all-flash storage array — without any spinning media or traditional HDD — is gaining market attention.

Incumbent storage vendors are offering all-SSD configurations of existing storage array lines through substituting SSDs instead of traditional HDDs within an array.

Advancements made in semiconductor technology over the past decade and technological improvements have enabled NAND flash media to achieve an overall price point that is affordable for a broader market adoption.

The IDC study, Worldwide Enterprise All-Solid State Storage Array 2013-2016 Forecast (IDC #240424) provides an initial forecast for the enterprise all-SSS array market, one of the most critical new drivers of the storage industry and the expansion of storage performance beyond the 15,000 rpm HDD. The forecast provides insights into the forces that drive spending on complete all-SSS arrays, which includes storage hardware and software by storage suppliers of all types. This study also discusses how these factors will affect the technologies and product design approaches that storage solution suppliers adopt to meet the needs of this increasingly diverse customer base.

To purchase this study, please contact IDC Sales at 508-988-7988 or

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 49 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting