ESPWorld To Offer Industry’s First Year-Round Marketing Program To Increase Exhibitor ROI

FRAMINGHAM, MA – AUGUST 13, 2001 – IDG World Expo announced today that ESPWorld, the only event showcasing the entire range of service provider options for enterprise end users, will feature the industry's first twelve-month integrated lead generation and marketing vehicle for exhibitors. The Total Exposure Program will enable ESPWorld exhibitors to market their products and services in the days and months leading up to, during, and following the event. ESPWorld will be featured at COMNET Conference & Expo, scheduled for January 28-31, 2002 at the Washington Convention Center in Washington, D.C.

 

IDG World Expo's Total Exposure Program will provide exhibitors with valuable tools to interact with ESPWorld attendees year-round. Packages include a number of lead generation and marketing tools, including a "DigitalBooth," where exhibitors can market their products and services to attendees via the show's Web site in advance of the event. Extensive access to pre- and post-show attendee lists, as well as sponsorship and advertising opportunities, are also included in the Total Exposure Program packages.

"The Total Exposure Program provides an unprecedented opportunity for ESPWorld exhibitors to connect with more than 40,000 attendees all year long," said Rob Scheschareg, vice president of events for IDG World Expo. "Traditionally, much emphasis has been placed on making deals during show hours. Now exhibitors have more than three days of face time with attendees."

ESPWorld, the only event of its kind to focus on every segment of the Enterprise Service Provider market, will provide enterprise end users with valuable insight on end-to-end outsourcing solutions. ESPWorld will be featured at COMNET Conference & Expo along with Enterprise Application Summit, drawing thousands of end users to the Washington Convention Center.

ESPWorld will showcase outsourcing solutions from the entire range of Enterprise Service Providers, including ASPs (application service providers), ISPs (Internet service providers), NSPs (network service providers), MSPs (managed service providers), SSPs (storage service providers), HSPs (hosting service providers) and xSPs (emerging service provider offerings and technologies).

According to IDC, while the ASP market brought in more than $1 billion in revenue in 2000, revenues for the entire service provider market totaled more than $115 billion during the same period. IDC predicts service provider revenues will climb to $400 billion by 2004.

"The service provider market has evolved to encompass a much wider range of outsourcing options – no longer is it just about the ASPs," said Charlie Greco, president and CEO of IDG World Expo. "ESPWorld will be the first event to bring such a range of enterprise service providers together under one roof. IDG World Expo continues to introduce new events to the marketplace that address the latest IT industry trends, and ESPWorld will deliver the most up-to-date picture of the service provider market."

Network World, educational partner for COMNET Conference & Expo, will develop the conference program for the event. The ESPWorld conference tracks will provide educational content to help IT and business managers evaluate their outsourcing options, monitor new trends with xSPs and calculate the ROI of outsourcing. Conference sessions will examine the strategic challenges and benefits of outsourcing the management of networks, systems infrastructure, applications, content, storage, web hosting and other services.

About ESPWorld

ESPWorld, featured at COMNET Conference & Expo, is the premier enterprise end user event for end-to-end outsourcing solutions. ESPWorld offers a broad range of outsourcing products and services, and provides conference tracks that educate end users on strategies to capitalize on this IT delivery model. This event showcases the entire range of outsourcing options from ASPs (application service provider), ISPs (internet service provider), NSPs (network service provider), MSPs (managed service provider), SSPs (storage service provider), HSPs (hosting service provider) and xSPs (new emerging service provider offerings and technologies). For more information, please visit http://www.espworldexpo.com.

About IDG World Expo

IDG World Expo (http://www.idgworldexpo.com) produces world-class tradeshows, conferences, and events for emerging IT markets around the globe. As the leading IT event management company, IDG World Expo leverages its unsurpassed experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, COMNET Conference & Expo, COMNET Wireless, Federal Open Source Conference, ESPWorld, Enterprise Application Summit, BioITWorld Conference & Expo and Internet Entertainment Expo (IEX). IDG World Expo is a subsidiary of International Data Group (IDG), the leading global provider of IT media, research, conferences, and expositions.

About IDG

IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at http://www.idg.com.

 

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