Europe Comes Roaring Back as a Major IT Player, IDC Says

LONDON, AUGUST 23, 2000 – When it comes to implementing some of the hottest technologies today, Europe is leading the way. According to IDC, the United States is playing catch up with its European counterparts in areas such as use of wireless technology. IDC also says Europe is leading the way in the development of the new IT spending model.


“The new IT spending model focuses more on solutions than on boxes of hardware and wires and cases,” said Stephen Minton, research manager for IDC’s EMEA IT Markets Center. “Hardware is now only a small element of total IT solutions, which mostly consist of software and services. Hardware has been relegated to sales as a loss leader.”

In the United States, however, hardware still accounted for 42% of IT spending in 1999. In Western Europe, hardware’s share has fallen to 38%, and in the United Kingdom it’s down to under 32%.

Europe’s leading position in use of new technologies and in the shift to the new IT spending model is not the only indication of its increasing importance as a major IT market. According to IDC, Sweden has overtaken the United States in percentage of GDP spent on technology. The United Kingdom dedicates the third largest proportion of its GDP to IT. Switzerland, Denmark, and Norway have the largest IT spending per capita in the world, and Sweden and Finland are close behind.

“Many factors are contributing to the resurgence of Europe’s IT market,” Minton said. “IT services are thriving, the software industry is booming, and the Internet is becoming more prevalent in countries all over the continent.”

IDC is optimistic about the future of IT not only in Europe, but also worldwide. IDC expects worldwide IT spending to reach $975.5 billion this year.

“Many of the world’s local economies are beginning to have a positive impact on IT, and this is boom time for the IT industry worldwide,” Minton said.

Information like the above is presented in IDC’s 2000 Worldwide Black Book, which provides a view of the total IT market, covering 25 product and service segments in 54 countries, and will be discussed at IDC’s upcoming European IT Forum.

The European IT Forum – eEurope: Will Europe Leapfrog the United States in eBusiness?

The European IT Forum, now in its tenth year, will take place in Monaco on September 11-13, 2000 and enjoys the official support of the Principality of Monaco. This event features senior IDC analysts as well as major industry players and promises to be an arena where both strategic insight and IT industry predictions are deliberated and considered. For updates on speakers and sessions at the European IT Forum, please visit For complimentary press registration, please contact Mathew Heath on +44 20 8987 7107 or

About IDC

IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and information technology to help organizations make sound business decisions. IDC forecasts worldwide markets and trends and analyzes business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC provides global research with local content through more than 600 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusinesses, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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