Experts to Lead Personalized Guided Tours and Intensive Workshops at Macworld Conference & Expo

FRAMINGHAM, MA – JANUARY 5, 2001 – IDG World Expo, producers of innovative IT conferences and expositions, announced today that it has enlisted the services of Mac industry experts to lead both highly personalized guided tours of the Expo floor as well as more than a dozen full-day workshops at its upcoming Macworld Conference & Expo. The event will be held January 9 – 12, 2001 at the Moscone Convention Center in San Francisco.


Experts Lead Personalized Tours

IDG World Expo first launched the Expo Tour Guide program at the New York Macworld Conference & Expo in July. The guides were so well received by attendees and exhibitors alike that IDG World Expo decided to incorporate the innovative service into the San Francisco show. Volunteers from the Apple User Group will be helping attendees navigate the floor and find what they need to achieve their business or personal-interest goals.

"Macworld Conference & Expo is the #1 technology event on the West Coast, with close to 300,000 square feet of floor space," said Rob Scheschareg, vice president of events, IDG World Expo. "A show of this magnitude can be intimidating, particularly for first-time attendees. These Expo Tour Guides use their intimate knowledge of the show to take people exactly where they need to go," he said.

Scheschareg added, "The guides are volunteers from Apple User Groups, and know the hottest Mac products, services and solutions. They’ll be a tremendous resource, whether you need to find a seat at a demonstration or the right person to answer a specific question," he said.

Experts Lead In-Depth Pre-Conference Workshops

Expertise is also a highly prized resource at Macworld Conference & Expo’s Pre-Conference Workshops, full-day sessions that will provide in-depth training on key Macintosh products and technologies.

"The experts leading these Pre-Conference Workshops are among the best and brightest in the Mac community," Scheschareg said. "They know their subject matter inside and out, and will be sharing what they know in high-energy, interactive sessions."

Past participants agree the workshops have great value. "I attended a Pre-Conference Workshop on PDF," said graphic designer Debbie Gowen, "and found it to be one of the most educational and to-the-point sessions I have ever attended. The speaker addressed every one of my questions."

The Pre-Conference Workshops will take place on Tuesday, January 9th, from noon until 7:00 pm. Topics include:

¨Practical Introduction to Mac Networking

¨Integrating Professional Publishing Tools

¨Managing Shared Macintosh Computers with Apple Macintosh Manager

¨The QuickTime Professionals Workshop

¨Your First Mac OS X Workshop

¨Getting Started with AppleScript

¨JavaScript and Dynamic HTML Wizardry

¨The FileMaker Workshop

¨Web Video Revolution Workshop

¨Final Cut Pro

¨Getting Started in Interactive Development

¨Web Animation Essentials, Tools and Techniques

¨PDF Secrets for Print or Web

¨Secrets of Shooting Great Video

"We’re very proud of the educational opportunities offered at Macworld Conference & Expo," said Scheschareg. "We think these in-depth Pre-Conference Workshops are of great value to attendees, and can really help them hone their Mac skills. Full-day sessions like these are another reason Macworld Conference & Expo is so powerful," he said.

Other highlights from the upcoming Macworld Conference & Expo include:

¨The Macworld Pro/Conference, which will present topics of interest to the computing professional using the Macintosh platform, offering sophisticated training on subjects like Mac Networking and Systems Administration for large organizations

¨The Macworld Users Conference, featuring 70 sessions by industry experts, ranging from a preview of the Mac OS X to instruction on how to create desktop movies

¨The MacBeginnings program, which will offer new Mac users valuable training as they get started with their first iMac or iBook

¨The debut of The Special Interest Boulevard, which will provide a showcase for up-and-coming companies, conveniently organized by specific industry areas

Other attractions and events are back by popular demand. The Internet Café will offer attendees the chance to relax, check email and chat with friends. The Digital Art Gallery, featuring original portraits created on the Mac, is returning for the third straight year. The Music and Audio Showcase and a live concert series will accentuate the musical and audio prowess of "the Mac in action," and the Macintosh Gaming Area will feature hands-on demonstrations of the hottest new games for the Mac.

About Macworld Conference & Expo

The world's most comprehensive Macintosh OS event, Macworld Conference & Expo is the showcase for products and services geared to professionals involved in media and creative content development for corporate and home applications, and consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. Multiple conference programs cover beginning and advanced uses of the Mac. Macworld/Pro Conference sessions offer a technology-intensive professional development series for Macintosh design, management and networking professionals. The Macworld/Users Conference program covers beginning and advanced uses and techniques in areas such as Internet, design, integration with NT systems, education, content asset management, entertainment, and more. Macworld Conference & Expo is sponsored by Mac Publishing, LLC, publishers of Macworld Magazine,, and Mac Publishing is a joint venture between International Data Group and Ziff Davis Media. For more information on Macworld Conference & Expo visit the Web site at

About IDG World Expo

IDG World Expo ( produces world-class tradeshows, conferences, and events for emerging IT markets around the globe. As the leading IT event management company, IDG World Expo leverages its unsurpassed experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes ASPWorld Conference & Expo, COMNET Conference & Expo, Internet Commerce Expo (ICe), LinuxWorld Conference & Expo, Macworld Conference & Expo and Internet Entertainment Expo (IEX). IDG World Expo is a subsidiary of International Data Group (IDG), the leading global provider of IT media, research, conferences and expositions.

About IDG

IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at