Expo TV and GamePro Launch User-Generated Video Contest for Gamer Product Reviews
NEW YORK, NY – JULY 11, 2006 – Expo TV (http://www.expotv.com/), the leading video destination for product reviews, and IDG Entertainment (IDGE), the world's leading interactive entertainment-information provider and publisher of GamePro, announced the launch of a first-of-its-kind user-generated video contest for reviews of currently available video games. Five winning videos will be selected as the "Best Gamer Videopinions" through online voting and by a panel of experts from GamePro.com. Winners will receive a home entertainment system, including a 32-inch Flat Screen HDTV and a surround-sound speaker system, and have their videos aired on Expo TV's nationally distributed video-on-demand television network, and showcased online at GamePro.com and expotv.com.
"Expo TV is committed to capturing unbiased product testimonials on video to help inform consumers in a fun, entertaining way. And there's no better source for game buying advice than GamePro's enthusiast community," said Daphne Kwon, chief executive officer of Expo Communications. "Our members have already turned the camera on themselves and uploaded over six-thousand product reviews at expotv.com to create an authentic, powerful new tool for consumer research."
"GamePro.com attracts a very active community of gamers who regularly share recommendations and advice with each other," said IDGE President and CEO Daniel Orum. "Partnering with Expo TV to get their reviews on video adds a new dimension of interactivity that our community will really enjoy."
Expo TV has set up a special contest site (http://www.expotv.com/contest) to receive the uploaded video reviews from July 7 through July 23. Fifteen semifinalists will be selected by online voting taking place from July 31 through August 13. A panel of GamePro judges will then select five finalists, whose videos will air on Expo TV in 14 million television homes and be featured on the home page of GamePro.com, and who will each receive a Sony 32-inch Flat Screen HDTV and a surround-sound speaker system. Winners will be chosen based on the quality and depth of the insights on the games and use of the video aspect of the reviews to convey information and demonstration. While there are no specific technical requirements, reasonable standards for lighting, sound and editing will be important.
Selected video game Videopinions can be viewed online at http://www.expotv.com/contest.
About Expo Communications
Expo Communications is the first video destination featuring product reviews contributed by consumers, experts and manufacturers. Featuring the best product demonstration and consumer information on video, the network is available in over 14 million television homes through partnerships with top cable providers such as Comcast and Charter, as well as on broadband at http://www.expotv.com/. Expo provides a smart, trusted environment for viewers, offers advertisers an opportunity to connect with a highly targeted consumer, and provides a turn-key commerce destination for distributors. More information about the company can be found online at http://www.expotv.com/.
About IDG Entertainment
For over 17 years, IDG Entertainment (IDGE) has led the industry by providing a portfolio of highly read multiplatform gaming magazines and web sites. Print products include GamePro magazine, Star Wars Insider magazine, Code Vault magazine, and the IDG Entertainment Industry White Paper. The IDG Entertainment Online Network, the third-largest gaming-information network worldwide with over 9 million unique visitors per month (comScore MMX, 12/05), includes Games.net, GamePro.com, GamerHelp.com, GameDownloads.com, BlogFaction.com, StarWars.com, Modojo.com, Savvy.com, WGWorld.com and MegaGames.com. The portfolio provides synergy between print and digital properties, reaching over 12 million consumers monthly. Information on all of IDGE's properties is available at http://www.idg-entertainment.com/.
Expo Communications Contact:
Thi Luu, 212-905-8951
IDG Entertainment Contact:
Simon Tonner, 510-768-2730