Fixed-line telecommunications markets face irreversible shrinkage in Central and Eastern Europe, says IDC
PRAGUE, CZECH REPUBLIC – JUNE 7, 2006 – Lower prices have not stopped the decline of Central and Eastern European fixed-line telephony markets. According to a new study by IDC, in eight CEE countries (the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, and Slovenia), the total number of fixed lines is expected to dip at an annual average rate of 1.2% from 22.7 million to 21.4 million over the next five years, while revenue will drop at an annual average rate of 4.2% from $6.12 billion to $4.97 billion.
"The shrinking of the market for fixed-line services is irreversible and requires operators to develop alternative business models to maintain revenue streams," said Emir Halilovic, a senior analyst at IDC CEMA.
"Despite the slowdown in mobile penetration, mobile substitution will continue to draw users from fixed lines as mobile services become more versatile and affordable due to intensifying competition. Traffic over traditional fixed lines will also diminish as VoIP services become more popular in the second half of the forecast period."
In general, telephony markets in Estonia, the Czech Republic, Slovakia, and Hungary are contracting the fastest.
– Fixed-line revenue will plummet by nearly 9% in Hungary and the Czech Republic this year.
– Fixed-line revenue will drop by more than 7% in Estonia and nearly 7% in Slovakia this year.
– PSTN traffic (including voice and dial-up) will plunge by 15.6% in Slovakia and 14.5% in the Czech Republic this year.
– The Czech Republic and Estonia will see the highest annual average drop in connections per 100 households over the next five years.
The news is not all bad, however. Broadband Internet access is a key area of growth in the fixed-line telecoms markets and will help offset the drop in revenue from fixed-voice telephony. It also serves as an incentive for customers to keep their existing fixed lines, thus maintaining the customer base.
"Broadband connections like ADSL are the way forward, but they are not long-term panaceas for regaining revenue lost to mobile substitution," said Halilovic. "Vendors need to realize that fixed-line voice services are moving towards a low-profit utility model. Operators need to adopt aggressive strategies that involve service and operational integration of incumbents and mobile services providers, offer flexible tariff programs, and design services targeted at business users."
IDC's Central Europe Telephony Services 2006-2010 Forecast (Doc #ET01N) analyzes and forecasts the telephony market from 2006 through 2010 for eight Central European countries: the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, and Slovenia. The study covers PSTN and ISDN telephony access connections broken down by business and residential, traffic by call destination and market segment, spending by call destination, connection, and subscription, and market segment. The study examines the trends in telephony markets in Central Europe, which market segments and services are going to grow, and which are going to decline over the forecast period. It also details how expansion of mobile services markets and VoIP will affect fixed-line telephony markets.
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. For more than 42 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting http://www.idc.com.