Forbes.com Selects IDG’s ITworld.com as Webcast Service Provider to Deliver New Integrated Marketing Services to Advertisers
SOUTHBOROUGH, MA – SEPTEMBER 5, 2002 – ITworld.com, the pioneer of integrated webcast marketing solutions, announced a new partnership agreement with Forbes.com, one of the most trusted internet media resources for the world's business and investment leaders. The partnership enables Forbes.com to offer its advertisers co-branded custom webcasts designed to deliver their most current product or service information in an educational format, thereby promoting the development of stronger prospect relationships. The integrated webcast service also includes a complete promotional package designed to attract the Forbes.com audience and generate leads for advertisers in order to build their sales pipeline.
"We're pleased to work with ITworld as our webcast partner to launch this custom webcast initiative," said Doug Carson, VP/General Manager, Business & Technology at Forbes.com. "Working together we can continue to deliver tangible results to our advertisers and quality content to our readers."
On average, 55% of ITworld webcast registrants surveyed indicated that they wanted more information on the product or service being discussed, underscoring the success of their webcast programs in advancing the sales process(1).
Forbes.com is one of the most trusted information resources for the world's business leaders, providing the uncompromising commentary, relevant tools, concise analysis and real-time reporting needed to succeed at work and profit from investing. Building on the strength of the Forbes print brand, Forbes.com offers a variety of real-time business information news, stock and mutual fund quotes, comprehensive company profiles and more.
The custom webcast services include the ability to pick a bundled webcast package or take a more tailored approach by selecting from a variety of features available such as complete webcast production and project management, platform integration, hosting, expert moderator, content director, industry analyst, foreign language localization and promotional management packages. The agreement also offers Forbes.com advertisers access to a robust back end Lead Evaluation And Delivery System (LEADS) — a single point of entry to gather, track and manage leads from their custom webcast campaign. Through LEADS, advertisers can very quickly report on webcast viewer audience demographics, exit survey results data and immediately respond to actionable sales leads, helping to shorten the sales cycle and provide measurable ROI.
"This partnership endorses our mutual belief in ensuring advertisers receive maximum results from their investment," said Bill Reinstein, president and CEO of ITworld.com. "We are proud to join forces with Forbes.com and look forward to providing unmatched performance-based marketing services to those trying to reach the business and investment community."
(1) Based on selected ITworld-produced custom webcasts programs released in 2002.
ITworld, the pioneer of integrated webcast marketing services, has enabled more than 1,000 customers from global companies including IBM, Cisco, EMC, Microsoft, Hewlett-Packard, Dell and 3Com to reach highly qualified audiences and generate measurable, actionable sales leads through its proprietary webcast platform, Lead Evaluation And Delivery System (LEADS), the award winning web site, ITworld.com, and through strategic partner alliances with industry leading publishers.
About International Data Group (IDG)
ITworld is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.