Former Editor in Chief Bill Laberis Returns to Computerworld To Head New Custom Content Division
FRAMINGHAM, MA – NOVEMBER 13, 2006 – Computerworld, IT management's premier source for technology news, information and opinion, today announced that former Editor In Chief Bill Laberis is returning to the publication to head a new custom content division. As vice president of custom content strategy, Laberis will work closely with Computerworld's vendor clients to create highly individualized custom content programs leveraging the wide range of Computerworld's media capabilities, including print, online, multimedia and custom events.
Laberis, who served as Computerworld's editor in chief from 1986 to 1996, will focus on an area increasingly valued by IT vendors interested in offering white papers, special print and online sections, webinars and other custom content for specific target audiences.
During Laberis' editorial tenure, Computerworld won more than 80 awards for editorial and design excellence, including the Computer Press Association's award as Best Computer Newspaper an unprecedented three times. Laberis was also frequent speaker and keynoter, delivering over 100 speeches and addresses while writing over 400 signed editorials. He was often quoted in the business media as an industry spokesperson; wrote for several publications, including the editorial page of the Wall Street Journal; was a frequent contributor to panel sessions at major industry trade shows; and served on the boards of advisors of several major conferences.
Since leaving Computerworld, Laberis was founder and president of Bill Laberis Associates, a custom publishing and media consulting company. His company produced special supplements, magazines, newsletters, Webcasts, content-oriented marketing materials and other special customer publications for nearly all first and second tier vendors in the computer industry. His company's work included all content and design creation for the quarterly magazine Microsoft Executive Circle Magazine, read by more than 120,000 business and technology managers in North America and produced from 2001 to 2005.
"The Internet has had a dramatic impact on the publishing business – both traditional print journalism and custom content development – and it is obvious that Computerworld understands how to effectively lead this communication revolution," said Laberis. "Computerworld has always respected the clear delineation between traditional editorial and custom content, while bringing the same commitment to quality and IT insight to both offerings."
"The same formula for editorial work applies to custom content – employ knowledgeable writers, creative designers and effective copy editors," added Laberis. "We plan to put these resources to work to produce print, online, audio and video custom content that sets the standard in the IT industry."
"Our readers, online visitors and event attendees constantly tell us that in addition to the trusted information they get from Computerworld, they are looking for information from the vendors themselves," said Matt Sweeney, president, publisher and CEO for Computerworld. "We at Computerworld will be working with our vendor partners to create very high-level strategic content targeted to the IT audience they are trying to reach, and I'm confident that Bill Laberis' reputation and experience will help Computerworld become the leader in this area."
A graduate of Columbia University, Laberis lives in Holliston, Mass., with his wife and two sons.
Computerworld is recognized worldwide as the premier source for news, information and opinion on the critical technology and management issues affecting senior technology professionals. Computerworld's award-winning weekly publication, Computerworld.com Web site, focused conference series and custom research, form the hub of the world's largest (58-edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including the 2004 and 2006 Magazine of the Year Award from the American Society of Business Publication Editors and Folio Magazine's 2006 Gold EDDIE Award for the best technology/computing magazine. Computerworld has an online audience of over 1.5 million unique monthly visitors (Omniture) and a total print audience of 1,337,000 (IntelliQuest CIMS Spring 2006). Computerworld is on the Web at www.computerworld.com .
Computerworld is a business unit of International Data Group (IDG), the world's leading technology media, research and events company. A privately held company, IDG publishes more than 300 magazines and newspapers, including CIO, CSO, Computerworld, GamePro, InfoWorld, Network World and PC World. The company features the largest network of technology-specific Web sites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including Storage Networking World(R), Premier 100(R), LinuxWorld Conference & Expo(R), Macworld Conference & Expo, DEMO(R) and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com .