Four IDG Media Brands Named to BtoB Magazine’s Media Power 50
BOSTON, MA – MAY 18, 2007 – International Data Group (IDG), the world's leading technology media company, has earned more honors than any media company in two prestigious programs by Crain Communications. BtoB, the magazine for marketing strategists, named CIO, Computerworld, InfoWorld, and Network World to its annual Media Power 50 list in its May 7 issue. Media Business, the magazine for business publishing executives, selected among its Top Innovators for 2007 Bob Bragdon, publisher, CSO; Colin Crawford, executive vice president, Online, IDG Communications; and, Evilee Ebb, CEO and publisher, Network World in its May issue.
The Media Power 50 list is based on BtoB editors' and reporters' evaluation of data such as ad revenue and audience as well as interviews with top media buyers, advertisers, and industry analysts. They are asked for their opinions on the most powerful and targeted b-to-b advertising venues.
CIO, Computerworld, and Network World were singled out in the IT magazines category and InfoWorld was named in Internet media.
"The annual Media Power 50 represents an important benchmark of how we're doing with advertisers and the media industry," said Bob Carrigan, president, IDG Communications. "CIO, Computerworld, InfoWorld, and Network World have successfully responded to the rapidly changing IT media marketplace."
Media Business Innovators
CSO Publisher Bob Bragdon has been recognized for helping to launch The Security Standard conference and planning the Business Continuity Forum event this July. CSO also won two Neal awards for editorial excellence earlier this year.
IDG Executive Vice President, Online, Colin Crawford was cited for being a major contributor to IDG's move to a web-centric company. In the US, approximately 35 percent of IDG's media revenues come from online marketing programs.
In an interview with Media Business, Network World CEO and Publisher Evilee Ebb talked about a culture of innovation. She mentioned the recent introduction of iDemand, the company's next generation content delivery system. With it, Network World can send digital information in any form and offer it as a channel to which readers can subscribe.
In recognizing the three IDG innovators as selected by Media Business magazine, Carrigan, said: "Bob, Colin, and Evilee represent leaders who take risks, seek to better serve our customers, and expand IDG's brands in a technology marketplace that demands information anywhere and anytime."
About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at http://www.idg.com .
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