GamePro Announces Exclusive Partnership with Enterbrain, Inc.’s Famitsu.com To Deliver Authoritative Japanese Video Gaming News on GamePro.com

OAKLAND, CA and TOKYO – MAY 20, 2002 – IDG Games Media Group, the world’s largest interactive entertainment information provider for multiplatform gaming enthusiasts and publisher of GamePro magazine, the world’s largest multiplatform gaming magazine, and GamePro.com, the world’s premier online source for gaming, today announced its exclusive partnership with Enterbrain’s Famitsu to share video gaming content on GamePro.com.

 

Under the terms of the agreement, GamePro has exclusive English language translation rights to Famitsu’s video gaming web site content for use on GamePro.com’s ProNews channel. Effective today, GamePro.com will translate Famitsu’s Japanese gaming content on a daily basis to its audience of 1.9 million unique visitors (December 2001 NetScore Web Traffic Report). The content will also be featured in GamePro.com’s weekly newsletter, which is sent to over 100,000 male gamers. The partnership will be promoted on both the Famitsu web site (http://www.Famitsu.com) and the GamePro.com (http://www.gamepro.com) site with links and badges directing visitors to each site.

Famitsu provides the most comprehensive and up-to-date information on Japan's interactive electronic entertainment industry, including news and previews of multiplatform video gaming consoles. Famitsu is an industry leading media company, providing trusted insight into the trends and direction of the Japanese game market with in-depth international, retail data, and financial news.

"We are excited to partner with Famitsu, the highest-selling video game magazine in Japan and premier console gaming news source worldwide. By incorporating the Famitsu content on GamePro.com, we are delivering more breadth and depth to our dedicated video gaming audience," said John F. Rousseau, President and CEO of IDG Games Media Group and Publisher of GamePro magazine. "It is precisely this type of exclusive and cutting-edge content that has made the GamePro brand successful as the industry leader for over 12 years."

The combination of GamePro’s and Famitsu’s content in the ProNews channel of GamePro.com will build a foundation for the most authoritative online video gaming news source worldwide. In addition to the daily international and domestic news postings, GamePro.com’s ProNews channel will offer industry-related tools such as a gaming stock ticker, top retail/rental rating lists, game release calendar, weekly newsletter, industry links, and sneak peeks and excerpts from IDG Games Media Group’s annual Industry White Paper.

"I am very pleased that GamePro.com – produced by North America’s number one video games magazine, GamePro – will now contain Japanese gaming information delivered by Famitsu.com – run by Japan’s top game-related media organization, Famitsu group. Under this agreement, GamePro.com will deliver up-to-date information about Japan’s games, including titles under development, to English-speaking readers, just like our current Japanese Famitsu.com viewers," said Hirokazu Hamamura, President and CEO of Enterbrain, Inc.and Publisher of Famitsu magazine. "As a result of this co-branded venture, I believe that the global gaming industry will be drawn closer together and the partnership of these two powerful brands will continue far into the future."

About IDG Games Media Group

Located in Oakland, CA, IDG Games Media Group is the world’s premier interactive entertainment publisher for multiplatform gaming enthusiasts and produces GamePro magazine, GamePro.com, Code Vault and the IDG Games Media Group Industry White Paper.

GamePro’s audience of over 3 million opinion-leading readers has established GamePro as the 3rd largest male teen magazine in the country (Teenage Research Unlimited 2002). The magazine is the market leader with a circulation of 500,000 (ABC membership applied for in 2000). GamePro delivers cutting-edge multiplatform gaming previews, reviews, strategies, cheats, and codes. The magazine’s seasoned editorial staff provides its male teen audience with an authoritative source for video and personal computer gaming information.

GamePro.com (www.gamepro.com) is the premier online source for gaming information on the Internet. The site delivers around-the-clock coverage of game reviews, previews, and cheats for every major gaming platform. GamePro.com is highly interactive with many popular features, including an online community for gamers that enables its visitors to post user reviews, chat with GamePro’s editors and fellow gamers, create online personas, and more.

Code Vault is GamePro’s exclusive, bi-monthly publication of video game cheats, tricks and secrets for all major gaming platforms. All Code Vault codes are GamePro-tested and guaranteed to work. The publication is action-packed with over 5,000 codes per issue and is available on newsstands nationwide.

GamePro is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG’s research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

About Enterbrain, Inc.

Enterbrain, Inc. produces various video game-related magazines and books including the 800,000-circulation total video game magazine, Weekly Famitsu, specialty magazines committed to the PlayStation 2, Xbox, and GameCube, DVD pack-in magazines, and strategy books on games. In addition, Enterbrain has been aggressively publishing in a wide range of entertainment fields – including manga, literature, horseracing, and sports – bringing out about 500 items a year, including its top share holders, the entertaining PC software magazine Login, and the arcade game magazine "Arcadia." Furthermore, as a general digital entertainment publisher, Enterbrain is engaged in a wide variety of activities ranging from digital content service – with the representative example being "Famitsu.com" (http://www.famitsu.com/) – to software development, TV program production, and character-goods business. (http://www.enterbrain.co.jp/)

 

###