Redesign Provides Community With Direct Access to Editorial Authorities and More User Generated Content

OAKLAND, CA – MAY 10, 2006 – IDG Entertainment (IDGE), the world's leading interactive entertainment-information provider, today announced a redesign of its flagship gaming destination site that will go live at the Electronic Entertainment Expo on May 10.

The redesigned site will leverage cutting-edge online technologies to provide video-game enthusiasts with direct access to the editorial authorities that have made GamePro one of the most widely respected brands in the industry for the past 17 years. The new "Ask the Pros" feature will allow gamers to get answers from their favorite GamePro editors on a wide variety of topics and the enhanced community toolset will facilitate interaction and contributions from game enthusiasts on every layer of the site.

"After 10 years as one of the Internet's most respected sources for gaming information, is taking a monumental step forward by providing gaming enthusiasts with powerful tools that will bring them even closer to the editorial personalities they trust beyond all others," said IDGE President and CEO Daniel Orum. "The redesigned site will offer many more opportunities for the active community of gamers who surround to interact with one another and to quickly gather the information they need to make an informed purchase."

The enhanced navigational structure of will give visitors faster access to the information resources of the vast IDG Entertainment Online Network. The dynamic front page design places gaming news, previews, reviews, features, and images just a click away. The new GamePro "Persona Blogs" will provide gamers personal insight and behind-the-scenes perspectives that only GamePro's editors can offer.

Site upgrades are intended to increase visit durations and frequency, both of which will enhance the value of the site to advertisers.

IDGE also recently announced an exclusive e-commerce agreement with Best Buy(R) that will include dynamic "Buy Now" buttons — an industry first — providing users with convenient links to Best Buy's e-commerce site from product pages across its network of web sites.

About IDG Entertainment

For over 17 years, IDG Entertainment (IDGE) has led the industry by providing a portfolio of highly read multiplatform gaming magazines and web sites. Print products include GamePro magazine, Star Wars Insider magazine, Code Vault magazine, and the IDG Entertainment Industry White Paper. The IDG Entertainment Online Network, the third-largest gaming-information network worldwide with over 9 million unique visitors per month (comScore MMX, 12/05), includes,,,,,,,, and The portfolio provides synergy between print and digital properties, reaching over 12 million consumers monthly. Information on all of IDGE's properties is available at