GamePro Magazine Achieves Industry First With 200th Issue

OAKLAND, CA – APRIL 7, 2005 – With its May 2005 edition, IDG Entertainment’s GamePro magazine becomes the first U.S. console video-gaming publication to produce 200 issues. Redesigned with a fresh look, this milestone issue will inform and entertain GamePro’s three million monthly readers* with cutting-edge editorial content designed for 21st century gamers.

The May issue features a cover story titled, “From Mario to Master Chief,” that chronicles the history of the last 16 years of the video-game industry’s top games, biggest blunders and major milestones.

GamePro’s senior editors are uniquely qualified to reflect on the video gaming industry as many have been with the publication since 1989. Editor-at-large, Wes Nihei, started with the first issue, and Director of Editorial and Creative Services Francis Mao, joined the publication with issue two. Along the way, they’ve covered six generations of console launches, reviewed over 10,000 games and grown up with an industry that now creates more games for adults than kids. According to Francis Mao, “Only someone who has played all the video-games, and experienced all the different generations of hardware launches, can speak with authority about the status of gaming today and the changes to expect for tomorrow.”

GamePro’s mission is to provide authoritative content that is entertaining and helpful to those gamers looking for advice on which games to buy. The publication has been redesigned with bigger screenshots that let the game speak for itself and with official box art to reinforce the product identification. The added proptips for captions, Editor’s Choice icons, and clear succinct editorial are all designed with a new generation of gamers in mind.

“This isn’t your little brother’s GamePro anymore,” said Francis Mao. “On average, our readers are in their early twenties, so the magazine has evolved to reflect their interests as adult gamers. Ten years ago, games were toys,” Mao continued. “Today, gaming systems are accepted electronic devices found in living room entertainment systems. As the video-game industry has matured, so has GamePro.”

Highlights in the 200th Issue

Features in the May issue of GamePro include:

• From Mario to Master Chief: A look back at 16 years of video-game history

• GamePro Readers Choice Awards: The best games for 2004

• Loading: There is more to life than just games (including movies, music, hi-tech gadgets, toys)

Enhanced Synergy between GamePro Magazine and GamePro.com

As the only video-game magazine with a dedicated companion Web site, gamepro.com, the GamePro experience extends far beyond the printed page. Call to action prompts on magazine pages direct readers online for even more information such as screenshots, late-breaking news, release date changes and reader reviews.

To celebrate its 200th issue, GamePro is featuring an exclusive online sweepstakes boasting over $16,000 in prizes from over 25 sponsors. The grand prize package includes an Alienware ALX PC valued at over $5,000.

The sweepstakes runs from April 5, 2005 to May 5, 2005 and is accessed online at www.gamepro.com/gp200.

About IDG Entertainment

For over 16 years, IDG Entertainment (IDGE) has led the industry by providing a portfolio of highly read multiplatform gaming and entertainment editorial products, including: GamePro magazine, Star Wars Insider magazine, the IDGE Online Network (including GamePro.com, GamerHelp.com, GameDownloads.com, and BlogFaction.com), Code Vault magazine, Best Buy game and DVD guides, and the IDG Entertainment Industry White Paper. The portfolio provides synergy between print and digital properties, reaching over 10 million consumers monthly. Information on all of IDGE’s properties is available at idg-entertainment.com.

IDG Entertainment is a wholly owned subsidiary of IDG, the world's leading technology media, research, and event company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, Macworld, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at idg.com.

*Teenage Research Unlimited, Fall 2004

All product and company names are trademarks of their respective companies.

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