GamePro Magazine and JoyRide Studios Announce Exclusive Line-Up of Video Game Action Figures

OAKLAND, CA – JUNE 27, 2002 – IDG Games Media Group, the world's largest interactive entertainment information provider for multiplatform gaming enthusiasts and publisher of GamePro magazine, the world's largest multiplatform gaming magazine, and, the world's premier online source for gaming, today announced its exclusive partnership with Racing Champions Ertl and their new JoyRide Studios division to create action figures and vehicles based on popular video game titles.


This summer, GamePro and JoyRide Studios will release their exclusive line of action figures and vehicles that are based on top-selling video games for the PlayStation® 2 computer entertainment system, Xbox™ video game system from Microsoft, Nintendo GameCube™, Game Boy® Advance and PC platforms. The products will hit specialty and mass-market retail stores across the country and internationally and will be priced from $9.99 for vehicles to $12.99 for action figures. GamePro and JoyRide Studios will deliver brand-new products for this line every two months based on Top Tier Triple A game titles. The line-up of toys include highly sought-after video game characters and vehicles from Electronic Arts and Sega games. Vehicles and characters from Electronic Arts include Sinder and Violet from Cel Damage™, Eddie and Elise from SSX Tricky, Tanya from Command & Conquer Renegade™, Stealth Tanks, and Orca ship, as well as characters and vehicles from Sega including Sonic The Hedgehog and Shadow from Sonic Adventure 2™, Crazy Taxi™, Akira and Lau from Virtua Fighter 4, and AiAi and MeeMee from Super Monkey Ball™.

Each product package will feature exclusive GamePro editorial from the authoritative experts at the industry-leading video games magazine. GamePro's editorial-packaged with each product-will include reviews, previews, or feature articles on each particular video game. Additionally, every product will have GamePro-tested codes, so gamers can get the most out of their video games.

"As the popularity and demand for action figures increases amongst video gaming enthusiasts, we've responded with this exciting line of products, "said Francis Mao, Senior Vice President and Director of Editorial & Creative Services for GamePro. "In leveraging the successful GamePro brand with over 12 years of industry-leading experience and the expertise of JoyRide Studio's toy production and marketing, we are creating an unique line of top-notch products that gamers are eagerly anticipating."

The product line will be promoted on, the premier online source for gaming information. Additionally, has launched a special Toys channel dedicated exclusively to the action figure/collectible toy enthusiast. This channel contains exclusive editorial on this genre including behind-the-scenes features on how the toys are made with Virtual 3-D models, forums and trading posts for toy collectors to exchange information, online ordering, and much more.

"We are very excited to partner with the powerful GamePro brand on this venture," said said Peter Henseler, President of JoyRide Studios and of Racing Champions. "This partnership will create the most premier line of video game action figures and toys in the industry."

About IDG Games Media Group

Located in Oakland, CA, IDG Games Media Group is the world's premier interactive entertainment publisher for multiplatform gaming enthusiasts and produces GamePro magazine,, Code Vault and the IDG Games Media Group Industry White Paper.

GamePro's audience of over 3 million opinion-leading readers has established GamePro as the 3rd largest male teen magazine in the country (Teenage Research Unlimited, 2002). The magazine is the market leader with a circulation of 500,000 (ABC membership applied for in 2000). GamePro delivers cutting-edge multiplatform gaming previews, reviews, strategies, cheats, and codes. The magazine's seasoned editorial staff provides its male teen audience with an authoritative source for video and personal computer gaming information. ( is the premier online source for gaming information on the Internet. The site delivers around-the-clock coverage of game reviews, previews, and cheats for every major gaming platform. is highly interactive with many popular features, including an online community for gamers that enables its visitors to post user reviews, chat with GamePro's editors and fellow gamers, create online personas, and more.

Code Vault is GamePro's exclusive, bi-monthly publication of video game cheats, tricks and secrets for all major gaming platforms. All Code Vault codes are GamePro-tested and guaranteed to work. The publication is action-packed with over 5,000 codes per issue and is available on newsstands nationwide.

GamePro is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at

About JoyRide Studios

JoyRide Studios ( is focused on developing collectible and toy products for the tween, teen and post-teen market segments. It's parent, Racing Champions ( is a leading producer and marketer of innovative collectibles and toys sold in multiple channels of distribution and available at more than 20,000 retail outlets. The company sells Racing Champions® NASCAR and NHRA die-cast racing replicas, souvenirs and apparel; American Muscle™ collectible die-cast vehicle replicas; officially licensed die-cast and preschool products based on automobiles, trucks, agricultural, heavy equipment, and powered recreational and sport vehicles under the Ertl® brand; AMT™ model kits; Press Pass® trading cards; and, under the direction of its JoyRide Studios™, video game figures and vehicles. High-profile licensing partners include NASCAR®, NHRA®, John Deere®, Case IH®, Polaris®, Honda®, Caterpillar®, Ford®, GM®, Chrysler®, Texaco®, and Warner Brothers®.


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Electronic Arts and Command & Conquer Renegade are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Cel Damage is a trademark of Pseudo Interactive Inc.