GamePro Magazine Delivered the Largest Reach of PlayStation 2 Owners in North America This Holiday Season!

OAKLAND, CA – JANUARY 6, 2003 – IDG Games Media Group, the world's largest interactive entertainment information provider and publisher of GamePro magazine, the world's largest independent multiplatform gaming magazine, today announced that GamePro magazine's readership accounts for over 2.1 million* PlayStation 2 owners!

 

As the most popular male teen video game magazine in North America**, GamePro delivers the strongest reach of PlayStation 2 owners to its marketing partners. GamePro's readers are the opinion leaders of the mass market, responsible for setting the trends and influencing the purchasing decisions of their peers. As powerful consumers and purchasers, they have strong overall multiplatform ownership with 65% owning a PlayStation 2; 48% a GameCube; 36% a Xbox; 61% a Game Boy Advance; and 95% a PC*. Additionally, GamePro's audience collectively will account for over $2 billion in spending on gaming products over the next 12 months***!

"As the market leader for over 13 years, GamePro magazine is at the forefront of the industry with the largest audience of early adopters and evangelists to the mass market for video gaming and other consumer products. Our new PlayStation 2 ownership data demonstrates `proof positive' that GamePro has the strongest reach of influential teen consumers who spur the shopping habits of the entire consumer market," said John F. Rousseau, president and CEO of IDG Games Media Group and publisher of GamePro magazine. "GamePro's audience represents a core group of powerful purchasers-with huge levels of disposable income-who fueled the retail sales of the video game industry this holiday season and will continue to set the pace of retail spending in 2003."

GamePro magazine delivers over 3 million monthly readers to its marketing partners with a very low audience duplication rate with other video game magazines. GamePro's readers represent the heart of the teen market-the fastest growing segment of the marketplace that has no slowdown in sight. In fact, according to Teenage Research Unlimited, teens accounted for $172 billion in consumer spending in 2001, and that number is projected to grow to $220 billion by 2005.

About IDG Games Media Group

Located in Oakland, CA, IDG Games Media Group is the world's premier interactive entertainment publisher for multiplatform gaming enthusiasts and produces GamePro magazine, GamePro.com, Code Vault, and the IDG Games Media Group Industry White Paper.

GamePro's audience of over 3 million opinion-leading readers has established GamePro as the most popular video game magazine amongst male teens in North America (Teenage Research Unlimited, 2002). The magazine is the industry leader with a circulation of 529,043-more than any other independent multiplatform video gaming magazine (ABC, 2002). GamePro delivers cutting-edge multiplatform gaming previews, reviews, strategies, cheats, and codes. The magazine's seasoned editorial staff provides its male teen audience with an authoritative source for video and personal computer gaming information.

GamePro.com (www.gamepro.com) is the premier online source for gaming information on the Internet. The site delivers around-the-clock coverage of game reviews, previews, and cheats for every major gaming platform. GamePro.com is highly interactive with many popular features, including an online community for gamers that enables its visitors to post user reviews, chat with GamePro's editors and fellow gamers, create online personas, and more.

Code Vault is GamePro's exclusive, monthly publication of video game cheats, tricks, and secrets for all major gaming platforms. All Code Vault codes are GamePro-tested and guaranteed to work. The publication is action-packed with over 3,000 codes per issue and is available on newsstands nationwide.

About IDG

GamePro is a business unit of IDG, the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers, and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted websites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com

Source: *GamePro's Early Adopter Poll, 2002; ** Teenage Research Unlimited, 2002; ***MRI, 2001