GamePro Magazine Exceeds Its Rate Base Guaranteed to Advertisers By 29,000 Readers

OAKLAND, CA – SEPTEMBER 23, 2002 – IDG Games Media Group, the world's largest interactive entertainment information provider for multiplatform gaming enthusiasts and publisher of GamePro magazine, the world's largest multiplatform gaming magazine, today announced that GamePro exceeded its rate base with an average circulation of 529,043.

 

According to the Audit Bureau of Circulations (ABC), GamePro magazine had an average circulation of 529,043 based on its initial audit of 2001. GamePro's circulation data indicates that it exceeded its rate base of 500,000 guaranteed to advertisers by 6%.

"We are pleased to announce GamePro's average circulation of 529,043, representing the largest circulation of any independent multiplatform video game magazine in the country. GamePro magazine continues to deliver the largest volume of game buyers in the industry who are collectively responsible for $1.7 billion in gaming purchases — including 26 new games per reader — over the next 12 months**! GamePro is sold in over 90,000 retail distribution points, reaching a strong audience of male teen consumers in every major retail outlet in the country," said John F. Rousseau, President and CEO of IDG Games Media Group and Publisher of GamePro magazine. "GamePro brings a broad reach of retail partners to our advertisers — which is all the more significant as we conduct business in this difficult economy. Each month, GamePro provides our valuable marketing and retail partners with a strong reach of over 3 million male teen consumers* who are powerful purchasers of many consumer products, including video games, clothing, food, music, movies, and much more."

About IDG Games Media Group

Located in Oakland, CA, IDG Games Media Group is the world's premier interactive entertainment publisher for multiplatform gaming enthusiasts and produces GamePro magazine, GamePro.com, Code Vault, and the IDG Games Media Group Industry White Paper.

GamePro's audience of over 3 million opinion-leading readers has established GamePro as the 3rd largest male teen magazine in the country (Teenage Research Unlimited, 2002). The magazine is the industry leader with a circulation of 529,000 — more than any other independent multiplatform video gaming magazine (ABC, 2002). GamePro delivers cutting-edge multiplatform gaming previews, reviews, strategies, cheats, and codes. The magazine's seasoned editorial staff provides its male teen audience with an authoritative source for video and personal computer gaming information. GamePro.com (www.gamepro.com) is the premier online source for gaming information on the Internet. The site delivers around-the-clock coverage of game reviews, previews, and cheats for every major gaming platform. GamePro.com is highly interactive with many popular features, including an online community for gamers that enables its visitors to post user reviews, chat with GamePro's editors and fellow gamers, create online personas, and more.

Code Vault is GamePro's exclusive, bi-monthly publication of video game cheats, tricks and secrets for all major gaming platforms. All Code Vault codes are GamePro-tested and guaranteed to work. The publication is action-packed with over 5,000 codes per issue and is available on newsstands nationwide.

About IDG

GamePro is a business unit of IDG, the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers, and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com

About ABC

The Audit Bureau of Circulations is a not-for-profit organization established in 1914. ABC is the leading third party auditing organization in the U.S. and its publication audits are conducted in accordance with rules established by its Board of Directors. These rules govern not only how audits are conducted, but also how publishers report their circulation figures. ABC's Board of Directors is comprised of 34 members, including representatives from the publishing and advertising communities. ABC strives to conduct audits that set the industry standard for integrity, objectivity, and accuracy, and uses state-of-the-art techniques to produce and disseminate ABC-audited information.

Source

**Harvey Research GamePro Reader Study 2002