GamePro Magazine Goes HD With Redesigned March Issue

SAN FRANCISCO, CA – FEBRUARY 15, 2007 – IDG Entertainment (IDGE), a leading interactive entertainment information provider, announced that GamePro magazine, its flagship multiplatform gaming magazine, has been redesigned for its March 2007 issue, scheduled to go on sale at newsstands nationwide this week.

Dozens of vivid large-format images captured from the new generation of high-definition games are prevalent in the new Opening Shots section and throughout the magazine, bringing these games to life for readers in a way that online game reviews cannot.

"The goal of our redesign is to leverage the unique strengths of the print platform to create an informative and entertaining experience for our readers," said George Jones, editorial director for IDG Entertainment. "We have combined eye-popping game images with in-depth feature stories to provide readers with a very compelling experience and a comprehensive look at the entire games market across all platforms, in one sleek and modern design."

The new Spawn Point section at the front of the magazine takes a very non-traditional approach to providing gamers with unique behind-the-scenes game news and insights together with top game modifications and tweaks. Plus readers will find a first look at new consumer electronics along with DVD movie reviews and recommendations from fellow gamers. The enhanced reviews and previews sections boast more game images, more in-depth coverage, and more titles covered in every issue.

"Our editorial team maintains a high level of interaction with our readers and our online community who represent the younger end of the gaming market," said Jones. "This has helped us to identify these key opportunities to enhance GamePro magazine and to better serve this valuable segment of gamers."

A new section of the magazine called "The Hub" is a focal point for interaction with readers and the online community surrounding the popular games information site GamePro.com. User reviews and comments, highlights from compelling online forum threads, a question and answer of the month from GamePro.com's Ask the Pros, and profiles of the top ranked online community leaders are all featured.

"This redesign marks an important milestone for GamePro and the game magazine market as a whole," said Daniel Orum, president and CEO of IDG Entertainment. "By bringing user content and community highlights from our online products into our print product we are able to bridge the gap between these audiences and enhance the effectiveness of our integrated advertising opportunities."

Advertisers supporting the March issue include: 2K Games, Best Buy, Dell Computer, Glu Mobile, Intel Corporation, Konami, Microsoft Xbox, Milk Industry Foundation, Nexon, Nintendo of America, Red Octane, Sega of North America, Sony Computer Entertainment of America, THQ, U.S. Army, Ubisoft Entertainment, Xseed Games, and others.

In the fall of 2006 the MediaMark Research (MRI) Survey of American Consumers measured GamePro's readership at 3,499,000, a 28% increase over the prior year, making it the fastest growing of any interactive games magazine surveyed (Fall 2005 vs. Fall 2006, MRI).

About IDG Entertainment

For 18 years IDG Entertainment (IDGE) has led the industry by providing a portfolio of highly read multiplatform gaming magazines and web sites. Print products include GamePro magazine, Code Vault magazine, and the IDG Entertainment Industry White Paper. The IDG Entertainment Online Network, the third-largest gaming-information network worldwide with over 7 million unique visitors per month (comScore MMX, 12/06), includes Games.net, GamePro.com, GameProFamily.com, GamerHelp.com, GameDownloads.com, BlogFaction.com, GameRevolution.com, StarWars.com, Modojo.com, WGWorld.com, and MegaGames.com. The portfolio provides synergy between print and digital properties, reaching over 10 million consumers monthly.

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