GamePro Magazine Is Ranked the Most Popular Video Game Magazine Among Male Teens in North America!

OAKLAND, CA – OCTOBER 16, 2002 – IDG Games Media Group, the world's largest interactive entertainment information provider for multiplatform gaming enthusiasts and publisher of GamePro magazine, the world's largest multiplatform gaming magazine, today announced that GamePro magazine is the most popular video game magazine among male teens in North America(1)!

 

Recent research from Teenage Research Unlimited (TRU) indicates that GamePro magazine is the highest-ranking video game magazine in North America in terms of popularity and readership with male teens. In addition, GamePro ranks as the second most popular male teen magazine-across all categories-in North America. The TRU data also demonstrates the huge purchasing power of male teens on a variety of consumer products -including video games, fashion, sports equipment, food, personal electronics, and more- whose collective spending (by teens and their parents for teens) accounts for $85 billion1 for 2002 alone!

Along with capturing the largest group of male teens, GamePro has an average circulation of 529,043 2-more than any other independent multiplatform gaming magazine (ABC, 2002).

"We are honored by the strong recognition and popularity of the GamePro brand amongst male teens across North America! This research is truly remarkable given the difficult state of the economy and the fact that GamePro was one of the only magazines whose ranking increased over last year's results," said John F. Rousseau, President and CEO of IDG Games Media Group and Publisher of GamePro magazine. "This is a testament to the widespread adoption of video game home entertainment with male teen consumers and the power of the successful GamePro brand-which is backed by over 12 years of industry leading expertise. This data reinforces that GamePro delivers the most effective reach of powerful male teen consumers among all video game magazines in the market place."

About IDG Games Media Group

Located in Oakland, CA, IDG Games Media Group is the world's premier interactive entertainment publisher for multiplatform gaming enthusiasts and produces GamePro magazine, GamePro.com, Code Vault, and the IDG Games Media Group Industry White Paper.

GamePro's audience of over 3 million opinion-leading readers has established GamePro as the most popular video game magazine amongst male teens in North America (Teenage Research Unlimited, 2002). The magazine is the industry leader with a circulation of 529,043 2-more than any other independent multiplatform video gaming magazine (ABC, 2002). GamePro delivers cutting-edge multiplatform gaming previews, reviews, strategies, cheats, and codes. The magazine's seasoned editorial staff provides its male teen audience with an authoritative source for video and personal computer gaming information.

GamePro.com (www.gamepro.com) is the premier online source for gaming information on the Internet. The site delivers around-the-clock coverage of game reviews, previews, and cheats for every major gaming platform. GamePro.com is highly interactive with many popular features, including an online community for gamers that enables its visitors to post user reviews, chat with GamePro's editors and fellow gamers, create online personas, and more.

Code Vault is GamePro's exclusive, bi-monthly publication of video game cheats, tricks, and secrets for all major gaming platforms. All Code Vault codes are GamePro-tested and guaranteed to work. The publication is action-packed with over 5,000 codes per issue and is available on newsstands nationwide.

GamePro is a business unit of IDG, the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers, and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted websites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.

About ABC

The Audit Bureau of Circulations is a not-for-profit organization established in 1914. ABC is the leading third-party auditing organization in the U.S. and its publication audits are conducted in accordance with rules established by its Board of Directors. These rules govern not only how audits are conducted, but also how publishers report their circulation figures. ABC's Board of Directors is comprised of 34 members, including representatives from the publishing and advertising communities. ABC strives to conduct audits that set the industry standard for integrity, objectivity, and accuracy, and uses state-of-the-art techniques to produce and disseminate ABC-audited information.

 

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Source: 1Teenage Research Unlimited 2002, 2 ABC, 2002