GamePro Magazine Readership Climbs to 3,836,000 According to MRI Spring 2007

SAN FRANCISCO, CA, – MAY 30, 2007 – IDG Entertainment (IDGE), a leading interactive entertainment-information provider, announced today that GamePro magazine now reaches 3,836,000 readers, according to the recently released 2007 Spring Mediamark Research Inc. Survey of American Consumers.

The survey states that GamePro magazine’s readership has grown by a record 27% in the last 12 months, the largest growth rate of any interactive games magazine surveyed (Spring 2006 vs. Spring 2007, MRI). The survey also states that GamePro magazine’s readership is now larger than that of Electronic Gaming Monthly.

“The GamePro brand is experiencing tremendous positive momentum,” said George Jones, Editorial Director for IDG Entertainment. “The unique and innovative approach we took with the recent redesign of the magazine has been very well received by readers and the industry. By bringing our online community and user submitted content into the print product we are driving growth of both GamePro magazine and GamePro.com.”

GamePro magazine advertising is also experiencing significant growth. The number of ad pages in the July 2007 issue is up 60% and ad revenue is up 63% over the July 2006 issue.

“The unique strengths of the GamePro brand, together with our ability to reach the growing market of gamers, is appealing to both gaming and non-gaming advertisers,” said Bob Huseby, Vice President of Sales for IDG Entertainment. “This is a great time for GamePro to be hitting its stride with both readers and advertisers.”

GamePro magazine’s July 2007 issue features a Halo 3 cover story that includes 16 pages of in-depth coverage and a number of exclusives, including a brand new never-before-seen vehicle and three new game maps that were not included in the game’s beta test. The July issue of GamePro will be on newsstands June 12th.

About IDG Entertainment

For over 17 years, IDG Entertainment (IDGE) has led the industry by providing a portfolio of highly read multiplatform gaming magazines and websites. Print products include GamePro magazine, Code Vault magazine, and the IDG Entertainment Industry White Paper e-newsletter. The IDG Entertainment Online Network, with nearly 9 million unique visitors per month (comScore WW, 04/07), includes Games.net, GamePro.com, GameProFamily.com, GamerHelp.com, GameDownloads.com, BlogFaction.com, Modojo.com, GameRevolution.com and MegaGames.com. The portfolio provides synergy between print and digital properties, reaching over 12.7 million consumers monthly.

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