GamePro Ranks as the 4th Largest Male Teen Magazine in the United States
SAN FRANCISCO– May 11, 2000–IDG Games Media Group, the world's largest interactive entertainment information provider for multiplatform gaming enthusiasts and publisher of GamePro magazine, the world's largest multiplatform gaming magazine, and GamePro.com, the world's premier entertainment destination for the Y-Generation, today announced Teenage Research Unlimited's (TRU) ranking of GamePro as the 4th largest male teen magazine in the country.
GamePro is the market leader in the video and computer gaming industry with over 3 million readers. GamePro reaches nearly 20% of all male teens, and
leads the industry with a circulation of over half a million – nearly 100,000 more than its closest competitor, Electronic Gaming Monthly, which holds the
no. 2 position in the market. Additionally, GamePro's male teen readers are powerful purchasers accounting for $2 billion in purchasing power.
The power of the male teen market is evident with its strong spending power estimated at over $141 billion during last year alone according to a recent
Business Week article. At over 60 million strong, they are the biggest demographic segment since the Baby Boomers.
"As the 4th largest male teen magazine, GamePro is the most cost-effective gaming publication to reach the powerful teen consumer market," said Craig
Lee, Vice President and Associate Publisher of GamePro magazine. "We continue to explore new opportunities and partnerships to further enhance our continued
success as the no. 1 multiplatform gaming magazine, outpacing our competitors with our unprecedented reach."
The video and personal computer gaming industry is experiencing record growth as witnessed by its widespread popularity in the mass market. With
sales reaching $6.1 billion, the software entertainment industry is on track to surpass the movie industry in the coming year. More than 65% of U.S.
households with a video game console also own a PC and by 2003 it is expected to increase to nearly 83%. In fact, The Yankee Group projects an installed
base of 43.5 million video game console households by the year 2003.
About IDG Games Media Group:
IDG Games Media Group, located in San Francisco, CA, is the world's largest interactive entertainment provider for multiplatform gaming enthusiasts and
produces GamePro magazine, GamePro.com, and the IDG Games Media Group Industry White Paper.
IDG Games Media Group is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and
newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net
(http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions
worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at http://www.idg.com.
About Teenage Research Unlimited:
Teenage Research Unlimited (TRU) was founded in 1982 as the first marketing-research firm to specialize exclusively in the teenage market. The
initial vision for the company remains true today: to develop an unparalleled expertise in the teenage market and to offer our clients virtually unlimited
methods for researching teens. Today, TRU boasts the world's most widely subscribed-to syndicated teen study and is the only full-service
marketing-research firm dedicated to teens.
TRU is the only youth research firm to provide syndicated, qualitative, and quantitative research to its clients. This unique combination benefits TRU
clients in many ways. The design and analysis of TRU qualitative projects are grounded in quantitative experience to–date, we've interviewed more than
250,000 teenagers! And, TRU's qualitative experience brings extra levels of insight to each quantitative project.