GamePro Readers Fuel the Industry With $2 Billion in Spending Power

SAN FRANCISCO, CA – APRIL 20, 2000 — IDG Games Media Group, the world’s largest interactive entertainment information provider for multiplatform gaming enthusiasts and publisher of GamePro magazine, the world’s largest multiplatform gaming magazine, and GamePro.com, the world’s premier entertainment destination for the Y-Generation, today announced the results of GamePro’s annual reader study conducted by MediaMark Research Inc. (MRI).

Despite the current hardware transition, GamePro readers are spending more than ever on gaming. In fact, each reader spent an average of $558 on console hardware and software as well as another $560 on PC hardware and software last year. This translates into an impressive $2 billion spent on gaming products by the readers of GamePro magazine. Additionally, over 86 percent of our readers are planning to buy a PlayStation 2 when it becomes available here in the U.S.

GamePro readers’ groundbreaking spending power is at never-seen-before levels with no signs of slowdown in sight. This is very significant considering that our industry is currently in a hardware transition, said John F. Rousseau, President/CEO of IDG Games Media Group and Publisher of GamePro magazine. Initial sales projections for the PlayStation 2 by GamePro readers stand out as a unique event that will overstep the traditional early adopter dynamic and penetrate deeply into the mass market right at launch.

GamePro’s audience of over 3 million opinion-leading readers makes GamePro the 4th largest male-teen magazine in the country (Teenage Research Unlimited). GamePro is the market leader in circulation with an average circulation of 515,880 according to BPA 6/99. GamePro delivers cutting edge multiplatform gaming previews, reviews, strategies, cheats, and codes.

About IDG Games Media Group:

IDG Games Media Group, located in San Francisco, CA, is the world’s largest interactive entertainment provider for multiplatform gaming enthusiasts and produces GamePro magazine, GamePro.com, and the IDG Games Media Group Industry White Paper.

About IDG:

IDG Games Media Group is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

About Mediamark:

Mediamark Research offers comprehensive demographic, lifestyle, product usage and exposure to all forms of advertising media collected from a single sample.

As the leading U.S. supplier of multimedia audience research, MRI provides information to magazines, television, radio, Internet and other media, leading national advertisers and over 450 advertising agencies – including 90 of the top 100 in the United States. Mediamark's national syndicated data are widely used by these companies as the basis for the majority of the media and marketing plans that are written for advertised brands in the United States.

Mediamark conducts more than 26,000 personal interviews with consumers annually throughout the continental United States to produce syndicated reports and data for electronic access. Custom studies are also available using the Internet, telephone and mail samples.

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