GamePro Readers To Spend More Than Ever on Video Consoles and Games This Holiday Season!
SAN FRANCISCO, CA – AUGUST 16, 2001 – IDG Games Media Group, the world's largest interactive entertainment information provider for multiplatform gaming enthusiasts and publisher of GamePro magazine, the world's largest multiplatform gaming magazine, and GamePro.com, the world's premier online source for gaming, today announced that its readers are responsible for $1.9 billion in gaming purchases!
According to Mediamark Research Incorporated (MRI), GamePro's audience of avid gamers are powerful purchasers who will be spending $1.9 billion on gaming products over the next 12 months. Plus, GamePro readers each plan to purchase 25 new games this year, which will add to their already expansive gaming libraries. With the all-important holiday season quickly approaching and the next generation of consoles hitting the retail shelves, GamePro delivers the strongest reach of active game buyers who are influential consumers. In fact, 81% of GamePro readers plan to buy more than one console this holiday season.
In addition to their strong purchasing power, GamePro's readers are the ultimate multiplatform enthusiasts – 55% plan to buy a PlayStation 2, 53% plan to buy an Xbox, and 48% plan to buy a GameCube. GamePro's readers are at the forefront of the industry as early adopters who plan to buy these next-generation consoles within the next three months.
"Amidst the series of "me too" publication launches and subsequent failures that the gaming industry has witnessed, GamePro magazine remains the indisputable market leader with over 12 years successful leadership experience, and 3.4 million readers nationwide," said John F. Rousseau, President and CEO of IDG Games Media Group and Publisher of GamePro magazine. "The ultimate early adopters, GamePro readers are powerful consumers who will fuel the purchasing of new consoles this holiday season and who will have a tremendous influence on their peers' purchasing habits."
About IDG Games Media Group:
Located in San Francisco, CA, IDG Games Media Group is the world's premier interactive entertainment publisher for multiplatform gaming enthusiasts and produces GamePro magazine, GamePro.com, and the IDG Games Media Group Industry White Paper.
GamePro's audience of over 3 million opinion-leading readers has established GamePro as the 3rd largest male teen magazine in the country (Teenage Research Unlimited 2001). The magazine is the market leader with a circulation of 500,000 (ABC membership applied for in 2000). GamePro delivers cutting-edge multiplatform gaming previews, reviews, strategies, cheats, and codes. The magazine's seasoned editorial staff provides its male teen audience with an authoritative source for video and personal computer gaming information.
GamePro.com (http://www.gamepro.com) is the premier online source for gaming information on the Internet. The site delivers around-the-clock coverage of game reviews, previews, and cheats for every major gaming platform. GamePro.com is highly interactive with many popular features, including an online community for gamers that enables its visitors to post user reviews, chat with GamePro's editors and fellow gamers, create online personas, and more.
IDG Games Media Group is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at http://www.idg.com.