GamePro Rolls Out New Print and Online Resources Targeted at Teen Gamers and Their Parents

SAN FRANCISCO, CA – MAY 8, 2001 – IDG Games Media Group, the world's largest interactive entertainment information provider for multiplatform gaming enthusiasts and publisher of GamePro magazine, and, today announced the June launch of two new resources "PlaySmart" and "GameProActive" into its industry leading publication, GamePro magazine and, the world's premier online source for gaming.


In an effort to further educate and inform GamePro readers and their families, these exclusive resources were created by GamePro's editorial staff and will be ongoing features in both the print and online versions of GamePro magazine. Utilizing PlaySmart, families can determine which games are appropriate for specific age levels and easily match up the graphic of the game's box art in PlaySmart with the game on retail shelves. GameProActive will increase gamer's awareness of places to get help on important issues effecting teens.

"As the world's largest multiplatform gaming magazine on the market, GamePro takes its leadership role very seriously," said John F. Rousseau, President and CEO of IDG Games Media Group and Publisher of GamePro magazine. "That's why we've implemented these voluntary resources to our readers. We have a unique voice that can talk to teens in a way that they can relate with, and it's important we utilize this opportunity in a socially responsible manner.

PlaySmart is a unique source of information for gamers and their families. A two-page spread in GamePro magazine, PlaySmart lists all games reviewed in that issue with their corresponding ESRB ratings — and clearly explains why particular games receive a certain rating. For example, if a game receives a Mature ("M") rating, GamePro specifically outlines the factors that contributed to that game's rating, including ranking the levels of sex, violence, gore and profanity. Also included is a complete explanation of GamePro's editorial rating system with scores on each game's graphics, sound, control and fun factor. PlaySmart is in an easy-to-use format with valuable information, helping readers and their parents quickly locate games that are appropriate for them.

GameProActive provides access to many non-profit agencies that focus on topics which may face GamePro readers, including alcohol, smoking and depression. Agencies featured in GameProActive will include Big Brothers and Big Sisters, Boys Town, Safe Schools Initiative and more. GameProActive will be prominently displayed opposite the masthead in GamePro magazine and on These services offer readers a safe place to obtain guidance and information on issues that they may feel uncomfortable talking to their parents or peers about.

"Over the past 12 years, GamePro magazine has built up a peer rapport with our readers. We are using that rapport to effectively communicate GameProActive as an excellent, non-threatening resource for avid gamers," said Wes Nihei, Vice President and Editor-in-Chief of GamePro magazine. "With three new gaming systems launching this year, there will be more software than ever flooding the retail shelves. PlaySmart will give readers and parents the tools they need to make the most appropriate purchasing decisions for their age levels."

About IDG Games Media Group

Located in San Francisco, IDG Games Media Group is the world's premier interactive entertainment publisher for multiplatform gaming enthusiasts and produces GamePro magazine,, and the IDG Games Media Group Industry White Paper.

GamePro's audience of over 3 million opinion-leading readers has established GamePro as the 3rd largest male teen magazine in the country (Teenage Research Unlimited 2001). The magazine is the market leader with a circulation of 500,000 (ABC membership applied for in 2000). GamePro delivers cutting-edge multiplatform gaming previews, reviews, strategies, cheats, and codes. The magazine's seasoned editorial staff provides its male teen audience with an authoritative source for video and personal computer gaming information. ( is the premier online source for gaming information on the Internet. The site delivers around-the-clock coverage of game reviews, previews, and cheats for every major gaming platform. is highly interactive with many popular features, including an online community for gamers that enables its visitors to post user reviews, chat with GamePro's editors and fellow gamers, create online personas, and more.

About IDG

IDG Games Media Group is a division of IDG, the world's leading IT media, research and event company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at