GameProFamily Addresses Key Problem Highlighted by the 11th Annual MediaWise Video Game Report Card

SAN FRANCISCO, CA – NOVEMBER 30, 2006 – IDG Entertainment (IDGE), a leading interactive entertainment-information provider, announced today that has taken up the challenge issued by Senator Joe Lieberman and David Walsh, founder of the National Institute on Media and the Family, to educate parents about the content of video games and to encourage them to take a larger role in the games their children are playing.

"Our goal is to educate parents about the importance of monitoring their children's game play and to provide a resource for parents to gather the information they need to make these challenging decisions," said Daniel Orum, president of IDG Entertainment and father of a 14 year old boy. "As a leading brand in the interactive gaming industry for more than 17 years GamePro is embracing our responsibility to the parents of young gamers." provides timely and authoritative facts that clearly define the contents of many questionable games that are on the market today or are soon to be released. Three unique perspectives provide insight into each game covered and deliver enough information to help parents make smart game purchasing decisions based on their own criteria for raising their children. Dad's Watch: Examines the level of violence, sex, mature language, and drugs in a game and looks at its real-world value and potential impact on a child. Mom's Take: Looks at any social or psychological concerns with a game and addresses the questions: Will this add to a child's academic achievements, or increase/decrease physical activity? The Kid's Pitch: Provides insight into what your child may tell you about the game to try to persuade you to buy it for them. Also included is a PlaySmart descriptor that provides additional insight into the ESRB rating for a particular game and why it was rated the way it was. One of the most innovative features of is a list of Alternate Picks for each title reviewed. If a parent chooses not to buy the game in question they can select an alternate title from this list and feel confident that it will include much of the same entertainment value without the content parents may have deemed inappropriate.

The Dad's Watch perspective on is penned by Wes Nihei, the father of an 18 year old boy and a veteran of the interactive games industry. "Raising my son in a very technology centric environment, surrounded by video games, presented me with many challenging decisions," said Wes. "Video games offer an unprecedented level of entertainment and innovation that can be of great benefit to gamers of all ages. Through we can help parents of young gamers to guide their children towards the games they feel will benefit them the most and fit within their own criteria for what is appropriate."

The Mom's Take is authored by Ellen Mulholland, a middle school teacher and mother of two. "Everyday I am faced with important decisions about how to raise my daughter and son," said Ellen. "These decisions often have to be made on the fly. I hope that my experiences will help parents to be more confident about the games they choose to expose their children to." includes feature stories that provide in-depth analysis of relevant gaming issues and a daily news feed that will keep interested parents up-to-date on future releases and important announcements. Screen shots allow parents to see games imagery before their kids see it.

About IDG Entertainment

For over 17 years, IDG Entertainment (IDGE) has led the industry by providing a portfolio of highly read multiplatform gaming magazines and web sites. Print products include GamePro magazine, Star Wars Insider magazine, Code Vault magazine, and the IDG Entertainment Industry White Paper. The IDG Entertainment Online Network, the third-largest gaming-information network worldwide with over 9 million unique visitors per month (comScore MMX, 05/06), includes,,,,,,,,, and The portfolio provides synergy between print and digital properties, reaching over 12 million consumers monthly. Information on all of IDGE's properties is available at