“Geeks & Gadgets” Take Center Stage at Macworld Conference & Expo in Boston

FRAMINGHAM, MA – MAY 3, 2004 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today announced a new line-up of presentations to be held on the exhibit floor at Macworld Conference & Expo® in Boston. The “Geeks & Gadgets” Stage will feature real-world Mac users who have done extraordinary things with Mac technology – from building “smart homes” to uploading content from a base camp at Mount Everest. The Geeks & Gadgets presentations are open to all attendees at Macworld Conference & Expo, which will be held July 12-15, 2004 at the new Boston Convention & Exhibition Center (BCEC).

The Geeks & Gadgets Stage will feature engineers, artists, and other visionaries who looked at a Mac and saw a completely new and interesting way to use it. Presenters will share fascinating stories and inspire Mac users to explore the endless possibilities of the Macintosh.

Some of the presentations will include:

“The Mac-Controlled Home,” presented by Raj Maya, president of Amazing Controls: Maya will demonstrate how Mac hardware and software are used to create the ultimate “smart home” – controlling lights, security systems, garden management, curtains, audio-visual systems, and more.

“Mac Video Magic Makes TV Better,” presented by Jon Alper, Jamie Biggar and Brenden Kootsey of WGBH Interactive: The team at WGBH Interactive will show how Mac technology is setting the stage for the next generation of broadcast programming. They will explain how they uploaded content from Everest base camp with a PowerBook and a satellite phone, how they moved more than four million ideas sent in by ZOOM Web site visitors through FileMaker Pro and back to the Web, and much more.

“Your Mac is a Telephone (And Other Communication Secrets),” presented by Michael Bayer, president of Computer Telephony Solutions: Bayer will demonstrate how Macs and telephones can integrate using standard phone lines and the Internet, enabling exciting and innovative new types of communication.

“The All-Mac Techno Rave Ensemble,” presented by Berklee College of Music: Music students from the Berklee College of Music will use nothing but the Macintosh to bring the Macworld audience to its feet during their performance at Macworld Conference & Expo.

“Become an Internet Radio Broadcaster with Your Mac,” presented by Chuck Joiner, editor-in-chief of The MUG Center: Joiner will draw from his experience as host of “The User Group Report,” to demonstrate how to produce a radio show on the Internet. Attendees will learn how to host their own radio shows with just a little time and equipment that anyone can afford.

“The Notorious Ballet Mecanique: 1920s Multimedia Comes Alive in the 21st Century,” presented by Paul D. Lehrman of the Department of Music at Tufts University. This presentation will demonstrate how the Mac was used to recreate a 1924 multimedia event that caused riots in Paris and New York – The Ballet Mécanique.

“MACQUARIUM LIVE!,” presented by Andy Ihnatko, columnist for the Chicago-Sun Times and Macworld. Ihnatko will demonstrate how classic Macintosh computers can be retrofitted into a fully-functional, 2.5 gallon aquarium. Attendees will watch as what was once a state-of-the-art $2000 computer is gutted like a Halloween pumpkin and put to better use.

To learn about new presentations as they are scheduled, or to register for Macworld Conference & Expo in Boston, please visit www.macworldexpo.com.

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information, please visit the Web site at www.macworldexpo.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, Bio•IT World Conference + Expo, Health•IT World Conference + Expo™, Portable Power Conference & Expo, Wireless Sensing Solutions™ and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacworldConference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

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