Gene Gable Joins the IDG World Expo Team to Launch Context

FRAMINGHAM, MA – JUNE 2, 2004 – IDG World Expo and publishing industry veteran Gene Gable today announced the launch of Context™, a series of events focused on the challenges of data-driven marketing, design automation, and server-based publishing. The first Context event will be held January 10-13, 2005 at the Moscone Center in San Francisco. Comprised of three distinct conferences, Context will examine what happens when intellectual property, brand knowledge and data repositories are combined and automated to produce effective print and Web communications.

“Consumers are increasingly taking control of the information and marketing messages coming into their lives, often with government regulation to back them up,” said Gable. “Combine this trend with the technology of automated, on-demand, data-driven publishing, and the entire process of creating print and Web communications has to change. Everyone in the enterprise is now part of the publishing process, and as we move increasingly to an opt-in model, content once again has to emphasize usefulness and relevance.”

Context is designed to bring together the various groups who control the flow of content throughout an organization. The Creative Professional Conference will tackle the challenges graphic design and advertising professionals face when protecting brand image in a server-based, on-demand publishing world. The Automated Publishing Conference will teach production managers, publishing executives, IT professionals and service providers how to effectively implement automated page production while maintaining content integrity, intellectual property rights and cost-effective workflows. The Intelligent Marketing Conference looks at the implementation strategies of companies that are leveraging customer knowledge to gain better results and increased customer loyalty.

“At IDG World Expo, we are committed to producing products that help consumers and industry realize the promise and benefits of technology,” said David Korse, president of IDG World Expo. “We’re excited to have Gene Gable back at IDG to tackle the very topical issue of what happens when content consumers begin to dictate how information gets through to them and in what form. Gene brings valuable knowledge, industry contacts, and a record of success that will help us build Context into an important global brand.” Gable was employed by IDG from 1991 to 1999 when he ran Publish magazine for the company.

“IDG World Expo represents the integrity and market intelligence that is necessary to deliver a world-class event,” said Gable. “I am glad to be working with a dedicated team that gives Context immediate opportunity on a global basis. The massive stable of respected IDG brands around the world can provide incredible resources for this new launch.”

For more information about Context, please contact either of the parties below.

About Context

Context is a series of events that address the intellectual, artistic and technical challenges of publishing content in an automated process. Utilizing customer knowledge, product data, demographic information and other data sources, marketing and publishing professionals are increasingly able to produce customized, more effective communications. But as content moves automatically from raw data to highly formatted pages, the role of design, intellectual rights and brand management are critical and more difficult to control. Context addresses the challenges facing creative professionals, IT managers, publishing executives, marketing directors, advertising professionals, service providers and all of the parties that come in contact with and contribute to the content delivery process.

About Gene Gable

Gene Gable has spent over 25 years in publishing and graphic arts and serves as executive producer and founder of Context. After a decade in typesetting and design services, he chronicled the desktop-publishing revolution from his post as a journalist and as president of Publish magazine. As president of Seybold Seminars and Publications from 1999 to 2002, he managed all conference, trade-show, and publishing operations for major events in San Francisco, New York and Boston. He has written and spoken extensively throughout the world on graphic arts and publishing, and is currently a contributing editor at Creativepro.com. His column, Heavy Metal Madness, looks at the history of printing technology and how it has influenced design and production.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, Bio•IT World Conference + Expo, Health•IT World Conference + Expo™, Portable Power Conference & Expo, Wireless Sensing Solutions™ and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacworldConference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

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