Ground-Breaking New Products, Fever-Pitch Excitement At Macworld San Francisco

FRAMINGHAM, MA – JANUARY 15, 2002 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets around the globe, today announced that attendance numbers and business indicators for last week’s Macworld Conference & Expo demonstrate an extremely positive outlook for the Mac and tradeshow industries. Featuring innovative products from nearly 350 exhibiting companies and top-notch educational content, Macworld attracted 87,890 tech enthusiasts from nearly 100 countries to San Francisco’s Moscone Center January 7-11, 2002. The strong attendance at Macworld is in sharp contrast to other recent IT trade shows which have reported significant declines in attendance.


"The tradeshow industry at large was watching Macworld in San Francisco closely for indicators of the business coming back," said Charlie Greco, president and CEO of IDG World Expo. "By all accounts, Macworld San Francisco was a home run this year. It’s a good sign to see so many exhibitors doing business and a show floor packed with eager buyers."

Attendees eager to learn about the latest hardware and software for the Mac platform crowded the Moscone Center, with lines extending out the building three days in a row. The event’s buzz and news announcements helped draw significant numbers of technology buyers, once again securing Macworld’s position as the largest technology tradeshow in San Francisco.

"The enthusiasm at Macworld for the new iMac, our incredible iPhoto software, and Mac OS X was fantastic," said Philip Schiller, Apple’s vice president of Worldwide Product Marketing. "Tens of thousands of great customers packed into Apple and third party booths to see all the latest innovations – it was a great show."

The event kicked off on Monday, January 7th with the much-anticipated keynote presentation by Steve Jobs, Apple’s CEO. Jobs introduced a totally redesigned iMac that features a stunning 15-inch LCD flat-panel display, and the highly flexible iPhoto software for digital photography management, designed exclusively for Mac OS X. Attendees were given hands-on access to Apple’s new products, as well as more than 100 other new products from other Macworld exhibitors when the show floor opened on Tuesday, January 8th.

Macworld also offered a valuable opportunity for Mac enthusiasts to network and collaborate with peers who also feel passionately about the Mac platform. A number of familiar faces from the entertainment world took a spin around the show floor over the course of the week, including Jerry Harrison of Talking Heads fame, actor/comedian Sinbad, revered musician Herbie Hancock, the Grateful Dead’s Bob Weir, and Steven Tyler along with fellow Aerosmith band members.

Macworld’s conference program attracted thousands of attendees looking for training and top-notch educational sessions taught by Mac experts. The all-new Power Tools Conferences on Professional Photoshop and Final Cut Pro were sold out, and many more conference sessions were filled to capacity. Conference tracks on Mac OS X proved highly popular, attracting Mac enthusiasts looking for training and tips on Apple’s next generation operating system.

"Macworld conference sessions continue to be the authoritative Mac education and training programs, and conference attendees were very positive about the range of session topics," added Greco.

Also at the show, Macworld magazine announced the 14 winners of the coveted "Macworld Best of Show Awards," representing the most exciting new hardware and software products announced at Macworld Conference & Expo. Winners included Apple, Adobe, Creo, MacSoft, Roxio and other innovative companies.

"We've had a very positive reception to the new products we are showcasing at Macworld," said Kristin Tedesco, director of marketing at exhibiting company Mediafour. "The number of attendees and their level of interest is incredible. Macworld is the show where we can expect the attendees will have a high level of technological knowledge. We love it when people stop by, take a glance at our sign, nod their heads and say ‘I get it.’"

Among the other new products showcased at Macworld were:

Mac OS X-native products from Adobe, including Adobe Acrobat Reader, Adobe After Effects, Adobe Illustrator and Adobe InDesign

LaCie's 120GB 7200 rpm and 160GB 5400 rpm FireWire drives, which stream data at a sustained transfer rate of nearly 35 MB/s, enhancing reliability

XPlay by Mediafour, which gives Windows users the ability to seamlessly use the iPod, Apple’s new portable MP3 music player

PictureTalk Enterprise Conference Server for Mac OS X by Pixion, which allows users on Mac OS X to securely hold and attend Web-based meetings

Procreate’s Painter 7, used in a true life digital drawing class for attendees held on the show floor

FireWire Que! DVDBurner+RW drive by Quality Performance Service (QPS), which features the only rewritable format that is fully compatible with existing DVD set top video players and DVD-ROM drives

FireWire External Storage by Unibrain, a fast and hassle-free way to add massive storage capabilities without the high cost of conventional storage devices

Optimizeit Suite for Mac OS X by VMGEAR, a toolkit that allows development teams to improve the performance and reliability of any Java program

Five-year-old Charles Phillips, who reviews Mac hardware and software in collaboration with his father for Family-Mac, gave his third Macworld Conference & Expo a thumbs-up. "Sure, I would like to have the new iMac. I’ve been using Macs since I was two." Phillips has officially requested a new iMac from his parents, who bought him Pangea Software’s OttoMatic sci-fi adventure game from the show floor.

Macworld New York will be held July 16-19, 2002 at New York’s Javits Center. To register or for more information on exhibiting opportunities at Macworld Conference & Expo in New York, please visit

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information, please visit the Web site at

About IDG World Expo

IDG World Expo ( produces IT-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading IT event management company, IDG World Expo leverages its experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, BioITWorld Conference & Expo and COMNET Conference & Expo. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related events worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at