Health-IT World Launches, Tagets Growing Market for Technology Spending

FRAMINGHAM, MA – MAY 15, 2003 – Bio-IT World, Inc., a business unit of IDG, today announced the launch of Health-IT World, a twice-weekly electronic publication that will reach 25,000 senior-level technology buyers and influencers at the country’s leading healthcare organizations. Premiering on May 20, Health-IT World focuses on how information technology can be used to enhance medical outcomes, increase patient safety, streamline clinical trials and workflow, and improve productivity and payments across the healthcare industry.

 

Health-IT World delivers authoritative information to those executives and professionals in the healthcare, pharmaceutical, regulatory and vendor communities who are responsible for technology purchase decisions in their organizations.

“Health-IT World expands Bio-IT World’s life sciences focus to the $1.3 trillion healthcare market, in which U.S. spending is predicted to reach $2.3 trillion by 2008 . This market has been under-spending on information technology for decades, especially compared to other vertical sectors such as financial services,” said Alan Bergstein, senior vice president and publisher of Health-IT World and Bio-IT World. “Today there is increasing pressure on healthcare IT decision makers to invest in strategic technology solutions to increase workflow efficiencies, cut costs, improve regulatory compliance, and heighten the level of safety and care available to patients. We plan to make Health-IT World one of their most useful and trusted information resources.”

Primary health-IT spending drivers include the need for improving revenue collections and management; upgrading billing and payment systems; using outcomes-based medicine to drive pharmaceutical product development; and integrating patient medical images, records and clinical history, and financial systems. Health-IT World will cover these drivers, along with other issues related to information-based medicine and healthcare management. Each issue will include articles on technologies such as storage, supply chain management, security, mobile computing and communications. With a strong news focus, Health-IT World will feature staff-written articles as well as links to stories from IDG News Service, Bio-IT World and other relevant industry publications and websites.

“Based on our extensive research, we have identified a clear need in the healthcare IT industry for a timely, authoritative resource like Health-IT World, with the strong backing and resources that only IDG can provide,” said Dr. Morris Levitt, president and CEO, Bio-IT World, Inc. “Health-IT World complements Bio-IT World’s comprehensive media offerings, including targeted buyer’s guides, awards programs, events, email newsletters, as well as our award-wining magazine, Bio-IT World, and associated website.”

Health-IT World is initially launching as an electronic publication, with future opportunities for brand expansion into other media vehicles. Charter advertisers include companies like Hewlett Packard and IBM. For more information on limited-availability, premium sponsorship opportunities, contact Alan Bergstein, senior vice president and publisher, at 508-628-4806, or alan_bergstein@health-itworld.com.

New Health-IT World Editors

Health-IT World will be produced by the same experienced team that launched the award-winning Bio-IT World magazine – including Editor in Chief Dr. Kevin Davies and Executive Editors John Russell and John Dodge – with the addition of Senior Editors Brian Reid and Jimmy Guterman.

Brian Reid has nine years of experience as a reporter, writing about health and the business of medicine for publications that range from TIME and the Washington Post to Nature Biotechnology. He spent four years covering the business and regulatory aspects of the drug, biotechnology and medical device industries for Bloomberg News in Washington and has been a frequent contributor to Bio-IT World for the past year. Reid holds a BA in biology and political science from Emory University. He received an MS in journalism from the Columbia University Graduate School of Journalism, and is a candidate for a Masters degree in public health from the Johns Hopkins Bloomberg School of Public Health.

Jimmy Guterman has 18 years of experience as a successful editor, magazine writer, book author and consultant. Since 1996, he has served as president of The Vineyard Group, specializing in editorial development, management, production and consulting for traditional and new media. Recent editorial projects include: editing The Industry Standard’s award-winning “Media Grok” newsletter, serving as senior editor of [INSIDE], consulting/editing to the Harvard Business Review, and contributing to Forbes and Fortune. Guterman holds a Bachelor’s degree from the University of Pennsylvania and an MA from The New School for Social Research.

About Health-IT World

Published by Bio-IT World, Inc. Health-IT World is a twice-weekly electronic publication that delivers authoritative information on business, technology and product developments related to healthcare management systems and information-based medicine – including clinical trials, patient diagnostics, treatment and care – for those executives and professionals in the healthcare, pharmaceutical, regulatory and vendor communities who are responsible for technology purchase decisions in their organizations. To subscribe, visit www.health-itworld.com/subscribe.

About Bio-IT World, Inc.

A business unit of IDG, Bio-IT World, Inc., publishes information across a variety of media to meet the needs of bio-IT professionals. Coverage focuses on the application of technology products and services to enable the life sciences R&D value chain in pharmaceutical, biotechnology, healthcare, government and academic research organizations, spanning basic research, drug discovery and development, clinical trials, and regulatory compliance. The company’s premier publication, Bio-IT World – recently awarded two Jesse H. Neal Awards for Editorial Excellence by American Business Media, and named “Startup of the Year” by B2B magazine – and accompanying website, www.bio-itworld.com, deliver the latest news, analysis and information on the technology infrastructure and applications driving innovation in the bio-IT community. Established in September 2001, Bio-IT World, Inc. is headquartered in Framingham, Mass.

About IDG

Bio-IT World is a business unit of IDG, the world’s leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG’s research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.

 

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