How ‘e’ Became a Dirty Word: MD Panel Discussion at IDC’s DIRECTIONS 2001

NORTH SYDNEY – APRIL 2, 2001 – Changes in technology are accelerating at a break-neck pace and those who understand the key strategic, business, product, and technology issues affecting the IT&T market will be best positioned to navigate this period of intense change. Top IDC analysts and industry executives will address a host of critical issues at IDC's Australian 22nd Annual IT Briefing Session, DIRECTIONS ’01 – The New Foundation: Services and Technology for Business, which will take place on May 2nd, 2001 at The Sydney Convention and Exhibition Centre in Darling Harbour.


More than 200 decision makers from the leading Australian IT vendors and services firms are expected to attend the event. DIRECTIONS '01 will showcase best-of-breed B2B eCommerce case studies, insightful IDC analysis on the "IT State of the Nation", and last but not least a MD panel discussion titled "How 'e' Became a Dirty Word. It’s All About Business Again (not eBusiness)!" Facilitating this panel will be one of Australia’s best-recognised business journalists, Mr. Michael Pascoe, Nine Network’s Finance Editor.

Pascoe will engage managing directors from some of Australia’s top IT companies in a lively debate on how they plan to deliver in the new challenging environment we all face. During the course of the session, the audience will get a chance to quiz the guests of honour on a wide variety of topics including data security, the implications of broadband, mobile and wireless technology trends, software as a collaborative tool, but who knows where the debate will lead!

Panel members include:

– Ian Fewtrell, Managing Director, Enterasys Networks Australia

– Paul Houghton, Managing Director, Microsoft Australia

– Brian Mitchell, Managing Director, Oracle Australia

– Allan Smith, CEO, Ariba Australia and New Zealand

– Phil Bullock, Managing Director and CEO, IBM Australia

"In the economic revolution now underway from an industrial economy to a knowledge-based information economy, technologies play a key role," said Joel Martin, IDC Australia’s Research Manager. "However, the bubble has burst and reality has bitten. Many dot.coms have broken their promises and brick-and-mortar companies are tired of waiting to see the alleged benefits the eBusiness revolution will bring. IT solution providers need to demonstrate real identifiable business benefits and be more focused than ever to meet customers’ expectations and satisfy their requirements. DIRECTIONS ‘01 will guide delegates through the maze of opportunities and pitfalls of the next few years, identifying and forecasting sustainable new markets, assessing the competitive environment, and providing guidance on what end users are thinking in this new era of computing and competing online."

For further information or to register, please visit Members of the press who wish to attend the conference may obtain press accreditation from Gianco Melcarne, Marketing Manager (please email your request to

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and eBusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts local and worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world’s leading IT suppliers, IT organisations, eBusiness companies and the financial community. Additional information can be found at