HP, Wacom to Exhibit at Macworld Boston in Apple Specialist Pavilion

FRAMINGHAM, MA – JUNE 23, 2004 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, and the Apple Specialist Marketing Co-op (ASMC), an organization of Apple Specialist dealers formed to increase brand awareness of the Apple Specialist channel, today announced that HP and Wacom have signed up to exhibit at Macworld Conference & Expo® in Boston as part of the Apple Specialist Pavilion. Sponsored by the ASMC, this pavilion will showcase products from a variety of leading industry vendors.

The Apple Specialist Pavilion will be located in Booth #302 on the exhibit floor at Macworld Conference & Expo, which will take place July 12-15, 2004 at the new Boston Convention & Exhibition Center (BCEC). The Macworld exhibit floor will open on Tuesday, July 13.

HP and Wacom are the first companies to be announced as exhibitors in the Apple Specialist Pavilion at Macworld Boston, which will feature vendors who distribute their products through the network of independently-owned Apple Specialists nationwide.

“HP is proud to be a sponsor of the ASMC booth at Macworld,” said Hugh Amick, vice president, HP Mac-connect program. “We will be demonstrating our latest exciting, HP Mac-connect solutions for graphics, education and business and highlighting our strong ongoing relationship with the ASMC.”

HP and Wacom will join many other industry-leading companies showcasing Mac-based products at Macworld Boston, such as Quark, Sophos, Harman Multimedia and Guitar Center. The exhibit floor at Macworld Boston will also feature an extensive line-up of educational sessions, interactive exhibits and community-themed events, which run throughout the event and are open to all attendees. These include:

• The “Geeks & Gadgets” presentations, a series of sessions featuring real-world Mac users who have done extraordinary things with Mac technology – from building “smart homes” to uploading content from a base camp at Mount Everest

• A Town Hall Meeting, where top industry observers will present their views on the state of the market and discuss recent developments, including the latest news from the upcoming Apple Worldwide Developers Conference

• The WOW Iron Chef of Web Design Competition, a live competition featuring teams of three competing head-to-head — against the clock and against other teams — to design, code and deploy a working Web site for a non-profit institution

• The Dream Studios, an interactive exhibit designed and developed by the Berklee College of Music that will simulate state-of-the-art music studios based on the Mac

For more information on Macworld Conference & Expo or to register, visit www.macworldexpo.com.

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the Web site at www.macworldexpo.com, or call (800) 645-EXPO. For exhibiting opportunities, please contact Suzanne Carroll at (508) 424-4839 or suzanne_carroll@idg.com or Ron Moreau at (508) 424-4804 or ron_moreau@idg.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, Bio•IT World Conference + Expo, Portable Power Conference & Expo, Wireless Sensing Solutions™, Context™ and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacworldConference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

About the Apple Specialist Marketing Co-op (ASMC)

The Apple Specialist Marketing Co-op (ASMC) is an organization of Apple Specialists formed to create brand awareness of the Apple Specialist channel through national advertising, marketing & Specialist-only promotions. Dedicated to taking positive action to benefit our channel and our businesses, we are already the most vibrant and successful Apple Specialist organization ever created. Introduced on January 27, 2004, ASMC currently has 88 paid members with more than 120 locations nationwide. We provide www.applespecialist.com as a resource for all Apple customers and Specialists. Our national advertising has already appeared in Macworld and PhotoshopUser magazines and on VersionTracker, MacCentral, Macworld, MacSurfer and MacObserver Web sites. For further information on ASMC or the ASMC Conference contact Kevin Langdon at asmc@crywolf.com.

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