IDC Advises Training Vendors Not to Ignore the Government Sector
FRAMINGHAM, MA – APRIL 2, 2001 – The government sector represents a potential gold mine for training vendors. In a new bulletin, IDC suggests that training vendors who shy away from this vertical are turning their back on a multibillion-dollar market.
"The need to attract, retain, and build the skills of a high-quality workforce is just as important to the public sector as it is to corporate America," said Cushing Anderson, manager of IDC’s Corporate eLearning research program. "Whether it’s to work with new technologies that automate certain processes or to improve citizen satisfaction, government employees need training and need to share their expertise with others."
This need is driving the market for both soft and hard skills training in the government sector. For example, the IRS recently awarded an $88 million training contract to Arthur D. Little. The consulting firm and its university partners will deliver IT and business skills instruction to IRS employees over the Web and in the classroom. Overall, IDC believes revenue generated from training U.S. government employees has the potential to exceed $7.5 billion by 2005.
IDC believes companies offering a blended learning solution will be best positioned to capitalize on this opportunity. "Vendors will need to offer a variety of delivery choices for their training, including classroom-based instruction, mentoring, and Web-based training," Anderson said.
eLearning, in particular, makes sense for certain government agencies and departments. "eLearning is a logical solution for organizations at the federal level that wish to provide consistency in their training programs while addressing a geographically dispersed employee audience," said Michael Brennan, senior analyst with IDC’s Corporate eLearning research program.
IDC suggests elearning companies that want to work with the government consider partnering with large systems integrators. "An elearning infrastructure should be able to integrate with existing government IT systems. In addition, security is the top priority of many government clients since a portion of their training content may be confidential. A partnership with a large systems integrator that is both accustomed to bidding on government contracts and that has gained the trust of such clients will help address security concerns," Brennan said.
IDC recently published U.S. Government Training: The Market Potential (IDC #B24148). This bulletin examines the opportunity for U.S. government training. It forecasts government training revenue through 2005, examines the current government training landscape, and discusses delivering training to the government market. The bulletin ends with IDC’s recommendations to training vendors who want to sell to the government sector.
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