IDC Analysts to Forecast Changes in IT Customers, Brands, and Business Models at Largest Event of the Year

FRAMINGHAM, MASS., FEBRUARY 14, 2000 — IDC today announced the agenda for its 35th annual information technology briefing session, Directions 2000: Value Propositions for eBusiness 2.0. According to IDC, by 2004, $2 trillion will be spent worldwide on creating a Web presence, and worldwide ecommerce spending will reach $2.4 trillion. Businesses are also seeing the value of an internal Web presence, with two-thirds of the world’s workforce using a corporate intranet. The conference will be held on March 6 at the San Jose (Calif.) Convention Center and March 16 at Boston's Hynes Convention Center.

"The Internet is transitioning to a new era in which the scale and scope of ecommerce will increase tremendously. Almost everything that led to prosperity in the old Internet economy will no longer be appropriate, and companies will have to develop whole new business plans to be successful," said Kirk Campbell, president and CEO, IDC. "The insight IDC provides at Directions 2000 will ensure companies understand the new Internet economy and help them to revise their business plans."

At Directions 2000, veteran IDC analysts will provide insight through new IDC research and interactive discussions that will help companies be successful in this new era of computing online. Speakers will make bold predictions regarding how the customer, customer relationship, and brands will change. They will also discuss the new value proposition. Future trends, top growth opportunities, hot user segments, supplier success strategies, and criteria for successfully competing in this new era of computing and competing online will be examined. Keynote speakers include:

Frank Gens — Senior VP, Internet Research, IDC, "Defining the New Online Enterprise"

Clare Gillan — Group VP, Applications and Information Access Research, IDC, "Business on the Brink of IT Industry Disruption"

Crawford Del Prete — Senior VP, Hardware Research, IDC, "Hardware Evolution: Mapping the New Order"

John Gantz — Senior VP and Chief Research Officer, IDC, "eBusiness 2.0: Defining the New Onlne Economy"

Paul Saffo — Director and Roy Amara Fellow, Institute for the Future, "Innovation in an Age of Creative Destruction" — San Jose closing keynote speaker

Jeffrey Rayport — Professor, Harvard Business School (on leave) and CEO, Monitor Marketspace Center, "Innovation After the Web Disappears" — Boston closing keynote speaker

The afternoon features 18 technology-specific breakout presentations covering topics including:

eCommerce 2000: The New Requirements for Survival

The Next Wave in Consumer Devices and Peripherals

eSupply-Chain Services: Linking Technology Innovation to Competitive Advantage

Web Talk 2000: Opportunities for IT Vendors, Threats to Telephone Companies

Nearly 1,000 major decision makers from the world's leading technology companies are expected to attend each conference.

To register for IDC's Directions 2000, please visit IDC's Web site at or contact Nadia Marino at 1-800-343-4952. Registration begins at 8 a.m. local time, and the sessions begin at 9 a.m. local time. Members of the media who wish to register should contact Erin Lynn Marino at 617-489-2006 or, or Noreen Murphy at 508-988-6844 or The press will be admitted to all sessions. Continental breakfast, lunch, coffee breaks, cocktail reception, and passwords to all proceedings online will be provided.

About IDC

IDC delivers dependable, relevant, and high-impact data and insight on information technology to help organizations make sound business and technology decisions. IDC forecasts worldwide IT markets and technology trends and analyzes IT products and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC is committed to providing global research with local content through more than 500 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, and the financial community. Additional information can be found at

IDC is a division of International Data Group, the world's leading IT media, research, and exposition company.

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