IDC Analysts to Reveal Technologies Critical to Success of Brick-and-Click Companies

FRAMINGHAM, MA – FEBRUARY 5, 2001 – Business leaders and technology executives from North America will gather at IDC's 36th annual one-day conference on the IT industry: Directions 2001 – The New Foundation: Services and Technology for Business. The event marks the release of IDC's annual review and forecasts for the information technology industries, and IDC analysts will reveal the most current thought-leadership on future trends, top growth opportunities, hot user segments, and supplier success strategies for this new era of computing and competing online. Attendees will receive guidance and advice about services and technologies that are critical to the success of brick-and-click companies and leave with recommendations they can immediately implement to improve their market position.


The conference will take place on March 7, 2001 at the Moscone Convention Center in San Francisco and again on March 13, 2001 at the Hynes Convention Center in Boston. These sessions are the first of several Directions events held around the world.

Veteran IDC analysts will discuss which technology vendors and products are likely to succeed and stumble in the year to come. Additionally, they will present strategies and provide direction for all types of IT product and services vendors. Keynote speakers include:

· John Gantz – Chief Research Officer, IDC, "Business Takes the Leap: Old and New Worlds Collide"

· Clare Gillan – Group VP, New Business Initiatives, IDC, "ASPs, ISPs, XSPs…. Where Will It All Lead?"

· Crawford Del Prete – Senior VP, Hardware Research, IDC, "Hardware: Get Ready for the Appliance-Centric Era"

· Pim Bilderbeek – VP, eBusiness and Networking Research, IDC EMEA, "Unwiring the Wired Market"

· John Seely Brown, in San Francisco only – Chief Scientist of Xerox Corporation – Director, Xerox Palo Alto Research Center, "The New New Economy or the Real Beginning of the E-Age"

· Lester Thurow, in Boston only – MIT Professor of Management and Economics – "The Role of Information Technologies in a Knowledge-Base Economy"

Attendees can choose from 18 technology-specific afternoon breakout presentations, which will provide in-depth, expert analysis and counsel on today's most timely topics. The sessions will incorporate IDC's global market sizes and forecasts, customer requirements, supplier positioning, and interactive Q&A sessions. Topics include:

· Building the eBusiness Web: Getting Down to Business in B2B

· The Connected Home of Tomorrow

· Next-Generation Broadband Networks

· The Elusive but Essential 3As Security Issue

· Getting to "M" – Services for Helping Companies Go Mobile

· Architecting Information Access for Tomorrow's Customer

"To prosper in the new economy, companies will need to revamp their computing foundation so that it's sturdy enough to provide consistent and cost-efficient results and flexible enough to be responsive to fast-changing industry trends," said Kirk Campbell, IDC's president and CEO. "This change will present many opportunities for suppliers of IT products and services — but only for those who understand how decision-making and go-to-market strategies have evolved with the new economy. IDC's Directions 2001 conference will provide this insight."

Registration Information

To register for IDC's Directions 2001, visit IDC's Web site at or call 1-800-605-5849. Members of the press who wish to register should contact Cindee Billings at Bravo! Marketing at 415-777-0800, extension 132 or

On-site registration and check-in begins at 8 AM local time. Sessions begin at 9 AM local time. Continental breakfast, lunch, coffee breaks, cocktail reception, and passwords to online presentations of the event will be provided to all conference attendees.

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world’s leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research, and exposition company.


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