IDC and Advantiv Join Forces To Accelerate Enterprise Application Selection And Adoption

FRAMINGHAM, MA — NOVEMBER 27, 2000 — IDC and Advantiv, Inc. today announced a partnership aimed at dramatically improving the process of assessing, selecting, and implementing mission-critical enterprise application systems. The companies will combine their expertise to offer an Internet-based platform that provides software, a methodology, and valuable intelligence on technology-specific topics, including enterprise information portals, enterprise resource planning, customer relationship management, ebusiness, document management, data warehousing, and many others.


Under terms of the IDC/Advantiv agreement, Advantiv will provide the software and infrastructure that power the solution, and IDC will provide intellectual capital about specific technology products including feature function criteria, operating environment, and critical business issues. The partnership will provide customers with critical information and a structured environment to improve their decision process. The product is scheduled to be launched before year end and will be available under IDC's IT Advisory Tools product set. IT Advisory Tools are designed to ensure that technology purchasing and deployment decisions are optimized.

"The combination of IDC industry expertise and Advantiv's enabling technology should let CIOs sleep better at night because it will improve the decisions on which they stake their careers," said Dennis Philbin, senior vice president of IDC's Internet and Partnership Products. "This tool will help executives implementing complicated technology solutions avoid mistakes and save time and money by empowering them with a consistent process to make informed decisions during each phase of their mission-critical software initiatives. With this tool, they'll have easy access to the knowledge of over 700 industry experts from all over the world."

Jim Robb, Advantiv President and CEO, said, "Industry research shows many companies experience IT projects that are behind schedule and over budget. The IDC/Advantiv offering creates a winning combination of technology, process, and industry knowledge that helps ensure project success."

According to IDC and Advantiv, the goal is to improve companies' software needs assessment process by helping them define their project objectives, benchmark their current situation, and review what's available in the market. Next, the platform will simplify the selection process by enabling companies to better define new system requirements, develop a request for proposal, and compare vendor offerings. It will then help companies plan the rollout of their new system and simplify the process of measuring the project's success.

IDC and Advantiv's partnership will accelerate the decision-making process for IT initiatives by eliminating the need to conduct research and enhancing companies' ability to share knowledge.

About Advantiv, Inc.

Advantiv helps companies turn Information Technology expenditures into sound investments. From enterprise software evaluation, selection and implementation decisions to product planning and development, we streamline the process to drastically reduce time, cost, effort, and risk. Our Internet-based platform, DecisionDirector, provides software, a guided methodology, and business content. We simplify and shorten the software acquisition and implementation process for large, company-wide IT systems and the product planning and

development process for IT vendors. DecisionDirector brings people, process, information, and ideas together, creating corporate unity that leads to great business decisions and results. Typical DecisionDirector project applications include needs assessment, requirements definition, RPF/RFI development, vendor RFP/RFI automated response, vendor evaluation, implementation planning, project remediation, and strategic planning. For more information about Advantiv call 1-888-580-5204 or visit

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's

leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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DecisionDirector is a trademark of Advantiv, Inc.

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