IDC and Advantiv Launch DecisionDirector with Intelligence on Enterprise Information Portals

FRAMINGHAM, MA – FEBRUARY 8, 2001 – IDC and Advantiv, Inc. today launched their first joint DecisionDirector product covering the topic of enterprise information portals (EIP). DecisionDirector is an Internet-based platform that provides software, a methodology, and valuable intelligence on technology-specific topics. DecisionDirector with IDC intelligence on EIPs will help corporations identify and implement the EIP that can best solve their business problems.


"Businesses spend millions of dollars each year on mission-critical IT projects that are behind schedule, over budget, poorly executed, or even fail," said Joseph Loiselle, director for IDC's IT Advisory Tools. DecisionDirector reduces overspending and risks by guiding companies through a consistent process to make optimal decisions during each phase of their mission-critical software initiatives.

"DecisionDirector offers a collaborative, structured process for planning, selecting, integrating, and verifying major IT initiatives. Companies are better able to solicit, establish, and adhere to their critical paths to success by utilizing our solution. DecisionDirector becomes the necessary marriage of business strategy and IT project execution," Loiselle said. "The bottom line is that it saves companies significant time and money while maximizing their chances of a successful initiative."

"Enterprise information portals (EIP) can solve corporate information overload and improve decision making among knowledge workers," said Brian McDonough, senior analyst for IDC's Knowledge Management and Intranet Strategies research. "Because implementations of EIPs impact the entire organization, strategic and operational requirements must be considered from users, management, and the IT organization to ensure a successful purchase decision and implementation of an EIP."

IDC provides the essential knowledge and critical success factors along with a thorough, robust feature-function criteria set. Advantiv provides the software to support the IT management process as an Internet-based solution. Other topics DecisionDirector will offer include customer relationship management, human resource management, financial management, document management, and networked storage solutions.

For more information on DecisionDirector, contact Cindy Banker at 508-935-4773 or visit

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world’s leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.

About Advantiv, Inc.

Advantiv helps companies turn Information Technology expenditures into sound investments. Our Internet-based platform, DecisionDirector, provides software, a guided methodology, and business content. We simplify and shorten the software acquisition and implementation process for large, company-wide IT systems and the product planning and development process for IT vendors. DecisionDirector brings people, process, information, and ideas together, creating corporate unity that leads to great business decisions and results. For more information about Advantiv call 1-888-580-5204 or visit


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DecisionDirector is a trademark of Advantiv, Inc.

All other product and company names may be trademarks or registered trademarks of their respective holders.