IDC Announces New BuyerPulse(TM) Portfolio of Services Delivering Critical Deal and Customer Purchasing Data for Buyers and Suppliers

FRAMINGHAM, MA – February 24, 2011 – International Data Corporation (IDC), the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets, is announcing the launch of a new portfolio of services designed to focus on enterprise technology buying. These services help vendors improve their responsiveness to buyer needs and assist buyers with their requirements and vendor selection.

IDC's BuyerPulse(TM) portfolio includes BuyerPulse(TM) Deals Databases, BuyerPulse(TM) Analysis research programs, and BuyerPulse(TM) Decision Tools. These offerings help technology firms, consulting providers, Wall Street analysts, and enterprise buyers understand trends in purchasing, track customer wins across software and services, and align vendor product and service portfolios with enterprise needs. IDC's BuyerPulse(TM) services provide tangible, fact-based data for sales, marketing, strategic planning, competitive intelligence, and market intelligence teams as a way for vendors to uncover early shifts in software and services purchasing. Buyers are able to view purchasing patterns and hone their decision criteria in selecting products or services that meet their needs through these offerings.

"With more than 32,000 worldwide services deals and 10,000 worldwide software deals, IDC's BuyerPulse(TM) Deals Databases – which are the backbone of IDC's BuyerPulse(TM) offerings – represent the largest and richest proprietary information repository of software and services deals in the world," said Henry Morris, senior vice president, Worldwide Software and Services Research.

IDC's three categories of BuyerPulse(TM) services meet customer-specific needs for fact-based research on technology purchasing:

— BuyerPulseTM Analysis: Links high value buyer-oriented research with

supply-side research to provide a balanced, detailed, and

segment-specific view of supply and demand. These services also provide

insight into how customers are making purchasing decisions and offer

deep competitive analysis regarding technology products and how that

impacts vendor success in the market. IDC currently offers BuyerPulseTM

Analysis products in Business Interaction Network Software and Business

Process Management Software.

— BuyerPulseTM Deals Databases: Databases for the Worldwide Software and

Worldwide Services markets with more than 40 fields tracked per deal.

These databases provide rich insight into customer purchasing,

competitor intelligence, and wallet share. Subscribers have unlimited

access to the online platform to compare and analyze deals data.

— IDC BuyerPulseTM Decision Tools: Interactive Web-based tools that help

buyers gain a greater understanding of their requirements and key

criteria in their selection process, and align these factors with the

most suitable vendors. This year, IDC will launch BuyerPulseTM Decision

Tools for Managed File Transfer Software, BPM Software, and B2B


Demos of IDC's Worldwide Software and Services BuyerPulse(TM) Deals Databases will be available at IDC's upcoming Directions conferences on March 9thin Boston, Massachusetts, and March 15th in San Jose, California. For more information about Directions, please visit [].

To learn more about IDC's BuyerPulse(TM) services, please contact your IDC Account Manager or Melita Marks at

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community, to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting [].

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