IDC Announces Next-Generation Marketing Platforms to be Offered by Its Go-to-Market Services

FRAMINGHAM, Mass., January 4, 2012 – International Data Corporation (IDC) today announced the availability of a new set of interactive marketing platforms optimized for the latest mobile devices, operating systems, and displays. The multimedia platforms, developed and offered by IDC's Go-to-Market Services, are based on HTML5, which provides clients and users with richer formats, enhanced functionality, and cross-platform compatibility.

"Marketers are approaching mobile platforms as an integral element of their overall marketing strategy," said Christopher Picanso, vice president, GMS Engagement at IDC. "With several new multimedia offerings and delivery options, we hope to showcase the mobile device compatibility and flexibility of IDC's marketing programs."

IDC's Go-to-Market Services offer marketing programs at all levels that leverage IDC's industry-defining research and brand. In addition to custom content and events, GMS can provide a range of multimedia offerings, including audio and video podcasts, Webcasts, and other mixed media tools. The transition of these core multimedia assets to HTML5 reflects the global migration from a PC-centric environment to a dual environment: PC and mobile.

IDC recently developed a next-generation interactive online tool to help Line of Business professionals better understand how CRM can be used in contact centers to enable future growth. "Evolving from an earlier tool set developed by SAP in 2008, this innovative and enveloping CRM experience allows users to access dynamic scenarios from any location and any device, including PCs, smartphones, and tablets. Developed in HTML5 for the next generation of usability by SAP, users of this tool can better understand the impact CRM has on all levels of the business cycle interaction," added Picanso. View the tool:

About IDC's Go-to-Market Services

IDC's Go-to-Market Services (GMS) allows you to execute tactical marketing programs that leverage IDC's respected brand. From a single call to action to a broad, multi-touch, global media campaign, GMS will enhance your lead generation, market & brand awareness, sales training, or channel education program. This is all done through the power of third-party, independent content-based marketing. For more information on IDC's Go-to-Market Services, contact Michelle Blondin at 508-988-7579 or

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps business executives, IT professionals, and the investment community to make fact-based decisions on business strategy and technology purchases. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events Company. You can learn more about IDC by visiting