IDC Australia Appointed Belinda Johnson The Position Of Marketing Manager

NORTH SYDNEY – JUNE 25, 2001 – IDC Australia today announced that Belinda Johnson has been appointed to the position of Marketing Manager. Ms Johnson will replace the former marketing manager, Gianco Melcarne. After being with IDC Australia for three years, Mr. Melcarne will relocate to Cuba where he will pursue new professional interests.


"Belinda's marketing and communications background combined with her channel marketing expertise will allow us to further develop ways to deliver value to our customers. Increasingly we are actively supporting our clients in their go-to-market plans, via events, speaking engagements, white papers and consulting capabilities as well as our traditional market intelligence and advisory services" said Chris Fell, Vice President and Managing Director of IDC Australia and New Zealand.

Prior to joining IDC, Ms. Johnson was the Marketing and Communications manager for Ingram Micro Australia where she held corporate communications

responsibilities for Asia Pacific. In this role, Ms Johnson restructured the Australian marketing team, implemented new business processes and procedures, launched the Ingram Micro Australia eCommerce website, and executed various vendor marketing strategies.

"I am extremely excited about my new position with IDC Australia and look forward to developing the IDC marketing and communications plan. The Australian IT market has been through a lot of dramatic change in the past six months so it is important that IDC continues to work with all clients to understand their needs so they can use IDC·s market intelligence to devise business strategies, marketing and tactical plans, and also position themselves against their competitors," said Ms Johnson.

Belinda Johnson can be reached at +61-2-9925-2236 or

About IDC:

IDC is the foremost global market intelligence and advisory firm helpingclients gain insight into technology and eBusiness trends to develop sound business strategies. Using a combination of rigorous primary research,in-depth analysis, and client interaction, IDC forecasts local and worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world·s leading IT suppliers, IT organisations, eBusiness companies and the financial community. Additional information can be found at