IDC Australia Predicts the Top Ten Technologies For 2003

NORTH SYDNEY – JANURAY 13, 2003 – The year of the palindrome has come to pass with many an Information Communication & Technology (ICT) supplier and telecommunications service provider left struggling in its wake. Events both locally and globally have impacted the Australian economy, some of which have had direct impacts on the adoption and deployment of computing and communications technologies. But contrary to popular belief, not all of this has been negative. In fact, the settling experienced in 2001 and 2002 will allow for a more prolonged – albeit less dynamic – growth cycle and will allow for the creation of new solutions for the later part of the decade.


In the year ahead IDC predicts ten technologies/trends will shape the Australian and worldwide market in 2003. These technologies are:

1. Mobile Enterprise – IDC projects there will be will be nearly 4 million subscribers with access to high-speed mobile data services in Australia by 2003. Business will look to trail and deploy services for these knowledge works increasingly over the coming months.

2. Digital Imaging- Digital images captured from scanners, digital cameras, and mobile devices – will surpass film images captured per day by the end of the year on a worldwide basis. Digital photography has given consumers new ways to capture, share, store, and print images.

3. Utility Model- emerges for delivery of IT Services – IDC's opinion the utility model combines the essential benefits of easy access to best technology, skills, and services delivery practice, flexibility, predictable cost effectiveness, and freedom from internal IT hassles.

4. IT Security is centre stage- 2003 will witness a major shift in the role security plays within Australian organisations. This change in perception will have a direct impact on levels of investment in security technologies and related services that are intended to facilitate appropriate and sustainable security solutions for each enterprise. IDC predicts spending on security solutions will surpass A$915 million by the end of 2003.

5. Web Services – IDC believes that web services technology will allow companies to become more responsive to changing market conditions. Or rather, that companies that deploy Web Services effectively need not be inhibited in exploiting opportunities by inflexible IT architecture. The notion of components is, of course, not new within IT.

6. Small & Medium Enterprises – Australian SMEs continue to represent a good opportunity for IT vendors despite the troubles that characterize the global economy and more recently the domestic economy. Ease of use and installation, low prices, low maintenance costs, and more-tailored solutions will drive IT adoption in the SME space. IDC expects that by the year's end Australian small businesses will spend just over $AU12.5 billion dollars on information technology alone.

7. Linux Deployment – IDC anticipates that during 2003 Linux will come to represent a US$43 million opportunity for vendors in the Australian server market. IDC expects Linux based server revenue to grow by a CAGR of 21% between 2003 and 2006, as compared to the market average of 5%.

8. Business Process Outsourcing – The market for the external management of enterprise business functions – or BPO – will begin to move to a new level during 2003. The longer-term implications will prove to be both fundamental and highly significant, for the IT Services industry. The potential of this market sector to shift the balance of this industry far outweighs the early indicators of its development to date.

9. Home Networking – Driven by increasing broadband subscriptions, more digital peripherals, multi-computer households, and simplicity; home and small office/home office networks deployment will become a $40 million business.

10. Network Storage – the rapid pace of new technology introduction, including the prospect of storage over IP becoming more widely adopted, plus the benefits from improvements in storage management software will make the transition to network storage an imperative for many organisations.

These ten technologies will shape the way we work, live and play over the next 12 months. With the Australian economy continuing to avoid the downturn seen on other Western markets and the recent strengthening of the Australian dollar, IDC sees opportunities for suppliers, enterprises and consumers alike to take advantage of technologies from the past decade and weave them into their everyday lives.

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and eBusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts local and worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's leading IT suppliers, IT organisations, eBusiness companies and the financial community. Additional information can be found at