IDC Believes Increasing Demand for IT Services to Focus on Strategic Business Issues, Not Technologies

LONDON – DECEMBER 18, 2000 – As the continuing Internet revolution accelerates the trend toward corporate focus on specific customer requirements, branding, and core competencies, the demand for IT services is being transformed into a demand for services focusing on strategic business issues as opposed to technologies. IDC's European eServices Forum, which will present an interactive, fact-based, and forward-thinking program, will examine the issues that will shape the services business in Europe in the coming years. The event will take place February 19-20, 2001 at the Millennium Gloucester Hotel in London.


"Skills shortages aside, the Internet continues to be the largest single factor in the reshaping of Europe's IT services industry into a business services industry," said Andrew Milroy, director of IDC's European Services research center. IDC predicts changes from opportunities created by demand for new services, challenges for incumbent service providers, and the use of enhanced infrastructure to dramatically change service delivery metrics. "Europe's IT services industry has been instrumental in raising the competitiveness of businesses in Europe," Milroy added. "With its ascent into business services, the industry stands to become an invaluable part of the business community and economic infrastructure."

Agenda Highlights

At the European eServices Forum, IDC will combine industry analysis and forecasting with strategic insights from leading services industry executives. Some of the hot topics on the agenda include:

· Becoming Customer-Centric: Leveraging New Technology to Anticipate and Address Customer Requirements – This session will focus on how the use of CRM technology can help companies provide a seamless experience to their customers, reach new markets, and become more competitive.

· Delivering Service in a One-to-Many Relationship – Will ASPs, with their rapid deployment of standardized applications, disrupt the traditional services firm's way of doing business, forcing it into introducing elements of an ASP service within their own offering?

· eLearning: Leveraging Internet Infrastructures to Access Training Solutions – Demand for training, and increasingly online training, is greater than ever, and there are huge opportunities for companies providing these services to both users and professionals. This session will comprehensively cover training in the Internet economy.

· Delivering in the New Economy: A New Logistics Landscape – This presentation will explore logistics challenges in the new economy and will focus on the emergence of collaborative supply networks with participants interconnected across the Internet.

· Moving to a Utility Model: The Commoditization of Services – This session will look at how infrastructure services have evolved beyond hardware support and toward higher value services.

· B2B Integration: Realizing the Benefit of eBusiness – Just a year ago, enterprise application integration (EAI) was perceived as the ultimate tool for connecting and integrating applications and legacy systems. However, integrating the back office is no longer enough, and companies now need to integrate their systems with those of their partners and suppliers, providing a huge opportunity for services suppliers.

Editor's Note: For more information or attendee registration visit or call +44 20 8987 7168. For press passes, please contact Mathew Heath on +44 20 8987 7107 or IDC speaker interview requests are also being processed in advance of IDC's eServices Forum by Mathew Heath. Advance scheduling is recommended because space and availability of experts are limited.

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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