IDC Canada & CIOCAN Release Top Executive Perspectives on the Economy and Remaining Outlook for 2011

TORONTO, September 15, 2011 – International Data Corp Canada (IDC Canada) and the CIO Association of Canada (CIOCAN) today announced the results of its Top Executive Study: Canadian CxO Perspectives on IT and the Economy, 2011 (IDC #CA4ES11). The announcement is part of a newly formed relationship to provide more value to CIOCAN members with Canadian specific CIO research as well as access to IDC's global technology and industry research. The study was executed in conjunction with CIOCAN to take an in-depth look at how Canada's C-suite executives perceive the technological issues of the day.

"We are delighted to partner with CIOCAN. The execution of this study is one vehicle to help meet the needs of today's time-constrained IT leaders as they seek to leverage technology to drive business strategy," said Lars Goransson, General Manager, & Group VP IDC Canada. "IDC will also extend a special subscription offer to CIOCAN to access our family of IT executive research programs. The programs offer personalized, global insight into the alignment of technology with an organization's business goals to increase the reliability of IT investments and support effective technology decision making."

"CIOCAN's objective is to facilitate networking, sharing of best practices and executive development," said Gary Davenport, President, CIOCAN. "Our partnership with IDC on this study enhances value for our members, raises public awareness of CIOs as business leaders, and helps amplify CIOCAN's voice on issues facing IT Executives. The opportunity for CIOs to access IDC's global research for a trial term is part of the value equation of our relationship."

As businesses are already running leaner than in previous years, it was not surprising that the survey results focused on increasing revenues as well as improving productivity. The majority of businesses expected increases in both IT operating and IT capital expenditure budgets through 2011, although IDC's opinion believes these sentiments may have become more tempered since the survey was fielded, given the current uncertainty in the global economic climate.

Other highlights from the study included:

Buying Canadian – there is a desire to do business at home

60% of respondents deliberately favour Canadian ICT suppliers in their procurement process

75% of respondents indicated they would favour government initiatives to strengthen the Canadian ICT industry

Business Impact – The majority of respondents believe that Canadian businesses lag other countries in worker productivity.

90% of respondents agree the best way to bridge the productivity gap between Canada and its global competitors is to invest in technology although executives are less bullish on ICT providing competitive advantage.

The study also explored executives' use and perceptions of cloud computing, bring your own device (BYOD), mobility, social media, and outsourcing. Cloud computing continues to be a growth area with 37% of respondents indicating they are using or testing cloud in parts of their business.

The 2011 Top Executive Survey is the fourteenth edition of the study, which dates back to 1997. IDC Canada and CIOCAN created a partnership in 2011 to extend the survey to its membership and provide a special subscription offer to access IDC's team of more than 1000 global analysts, as well as IDC Insights industry-specific research.

IDC Canada will be presenting highlights from the study at the annual chapter meeting for CIOCAN Ontario members on Thursday, September 15, 2011. For more information or to register for the Forum, visit

Please contact Joanne Haywood ( to arrange an interview and/or for additional quotes.


CIOCAN is a self-managed, not-for-profit community of IT leaders whose mission is to facilitate networking, sharing of best practices and executive development, and to drive advocacy on issues facing IT Executives/CIOs. The CIO Association of Canada was founded in 2004, extending to a national level the success of the CIO Association of BC, now the Vancouver Chapter, which has been functioning since 1998. New chapters have been added in Ontario (March 2007), in Edmonton (April 2009), and in Calgary (October 2010) with other chapters on the horizon.

For more information, visit

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting