IDC Debuts Location Smart Commerce Conference

FRAMINGHAM, MA – JULY 13, 2000 – As 2000 rolls into 2001, the rate of change in the wireless Internet industry is increasing. WAP, mcommerce, and wireless browsers are becoming household terms. As carriers start to deploy location determination capabilities (originally to meet the needs of the E911 mandate, but increasingly for purely commercial reasons), the logical extension of mcommerce will be location commerce – providing services, content, applications, and goods based on a subscriber's location. In response to this evolving market, IDC is producing an official event of the WAP Forum – WAP and the Future of Location Smart Commerce to be held October 19, 2000 at the Westin in Santa Clara, Calif.

 

"IDC estimates more than 35 million U.S. PC households are online, but there are more than 75 million cellular/PCS subscribers and over 40 million paging subscribers," said Iain Gillott, vice president, Worldwide Consumer and Small Business Telecommunications research at IDC. "We forecast that by the end of 2002, there will be more wireless subscribers capable of Internet access than wired Internet users. IDC predicts by mid-2001, all digital cellular/PCS handsets shipped in the world will be WAP capable."

"While the gains of mcommerce are enormous, there are many critical issues that WAP is already addressing, from security to privacy and the potential overuse of intrusive advertising," said Scott Goldman, CEO of the WAP Forum. "This conference will explore the issues associated not just with mcommerce, but with how major industries like finance, travel and media can profit from

it."

This conference will examine the current state of the WAP industry, with particular emphasis on products and services that facilitate location-based commerce. It will provide examples of successes in other countries and describe how location-based services are being used and implemented. In addition, it will explore the newest developments in tightening security even further on WAP devices, an essential element in conducting ecommerce.

For more information on IDC's wireless research or sponsorship opportunities of WAP and the Future of Location Smart Commerce, contact Jon Guloyan at 508-935-4296 or jguloyan@idc.com. To register or review an event agenda visit www.idc.com/events/efs/wap00.

About IDC

IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and technology to help organizations make sound business decisions. IDC forecasts worldwide markets and trends and analyzes business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC provides global research with local content through more than 500 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at http://www.idc.com.

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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