IDC eBusiness Advisory Team Growth Continues

FRAMINGHAM, MASS. — APRIL 4, 2000 — IDC announces continued expansion of its worldwide eBusiness Advisory research team. Executives from clicks and mortar firms join IDC's growing eBusiness Advisory team, setting it apart form all other analyst firms with this discipline.

The majority of IDC's 24 analysts in the eBusiness Advisory practice come with 10 – 20 years of experience in the targeted industry they cover at IDC. Each one of them has been involved in building, managing, or analyzing the online business of their respective former companies. This brings direct experience to IDC's clients as these analysts provide insight and advice to business executives at companies that are Web enabling their business processes and building their e-commerce channels. "We believe that the unique approach IDC has taken over the past year of hiring our analysts directly from the industry strengthens each of our nine industry practices," says Kirk Campbell, CEO and President of IDC. "And having in-country expertise in the various IDC offices around the world brings local expertise as well as industry specific expertise to our clients around the world as they take advantage of the global market that the Internet provides. This is highly effective in today's e-world."

IDC's eBusiness Advisory practice consists of 24 dedicated analysts around the world providing executives with unparalleled research insight and actionable advice regarding e-business strategies across nine industries. Senior IDC analysts come with decades of experience from various online and traditional businesses, and now provide insights to IDC's clients across these 10 industries: Online banking, online investment, online insurance, online lending, travel, media, computing, major purchases (automotive & real estate), consumer goods, and logistics.

Building on IDC's network of research offices in 43 countries around the world, the global eBusiness Advisory team provides our clients with detailed local country information in each industry sector.

About IDC:

IDC delivers dependable, relevant, and high-impact data and insight on information technology to help organizations make sound business and technology decisions. IDC forecasts worldwide IT markets and technology trends and analyzes IT products and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC is committed to providing global research with local content through more than 500 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, and the financial community. Additional information can be found at http://www.idc.com.

IDC is a division of International Data Group, the world's leading IT media, research, and exposition company.