IDC Energy Insights Launches Tracker Programs in the Global Smart Grid and Solar Markets

Market Research Provides Ongoing, Granular View of Market Size and Vendor Share Data

FRAMINGHAM, MA – December 06, 2010 – IDC Energy Insights today announced the launch of three new global research programs focused on quantifying and tracking the Smart Meter, Photovoltaic Module, and Solar Inverter markets. These markets are poised for significant growth in the coming years due to market forces that include consumer pressure to increase access to renewable energy resources, regulatory and policy requirements, and government incentive programs.

To enable the new research, IDC Energy Insights is hiring a total of five new analysts — two in the U.S., one in Europe, and two in Asia/Pacific, who will work in cooperation with IDC's Worldwide Tracker team to compile ongoing market updates in a user-friendly format. The new analysts join IDC Energy Insights' existing analyst team that spans North America, Europe, and Asia/Pacific. The IDC Energy Insights tracker team will be led by program manager, Ryan Reith.

IDC Trackers provide reliable, accurate, and independent market data that serve as a foundation for creating quantitative market analyses and studying historical trends. The Worldwide Quarterly Photovoltaic Module Tracker, the Worldwide Quarterly Smart Meter Tracker, and the Worldwide Quarterly Solar Inverter Tracker will be updated quarterly and will provide total market size and vendor share by various market segmentations for both historical and forecast periods. Measurement will include unit shipments, unit installations, and value.

"Although IDC Energy Insights has been covering these markets from a qualitative perspective for the past five years — analyzing market trends, key vendors, and implementation best practices — we're now expanding our coverage into the quantitative arena using IDC's proven Tracker methodology and process. This initiative will provide additional value to any organization that needs worldwide quarterly updates on these smart grid and clean energy technologies, but is especially relevant to technology suppliers, government agencies, and the investment community," said Rick Nicholson, vice president of Research for IDC Energy Insights.

While most major countries have plans in place to increase their reliance on clean energy sources and improve energy efficiency, IDC Energy Insights recognizes that deployments and methods to reach the market vary from region to region, which creates the need for granular research at a local level.

"IDC Energy Insights' vast knowledge of these markets, combined with IDC's 15-plus years of experience in creating Trackers, will result in a very compelling value proposition for the market," noted Eric Prothero, senior vice president, Worldwide Tracker Research. "The key assets to our Tracker methodology — a global plus local perspective, our proprietary tools platform, and the multiple inputs into the process — will be the cornerstone to creating the highest quality energy data products in the market."

For more information on the Worldwide Quarterly Photovoltaic Tracker, the Worldwide Quarterly Smart Meter Tracker, or the Worldwide Solar Inverter Tracker, please contact Ryan Reith, program manager for IDC's Energy Trackers, at 650-350-6242 or

About IDC Energy Insights

IDC Energy Insights provides research-based advisory and consulting services focused on market and technology developments in the energy and utility industries. Staffed by senior analysts with decades of industry experience, IDC Energy Insights covers both the utility and oil & gas segments, providing independent, timely, and relevant analysis focused on key business and technology issues. IDC Energy Insights serves a diverse and growing global client base, including electric, gas and water utilities, IT suppliers, independent power producers, retail energy providers, oil and gas companies, equipment manufacturers, government agencies, financial institutions, and professional services firms. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world's leading technology, media, research, and events company. For more information, please visit [], email, or call 508-935-4400. Visit the IDC Energy Insights Community at [].