IDC Energy Insights Survey Reveals 50% of Building Owners Use Smart Building Technologies

FRAMINGHAM, MA, April 1, 2013 – IDC Energy Insights today announced new preliminary survey data showing 50% of the respondents reported that they use Smart Building technologies today, and another 33% stated they would use Smart Building technologies in the next six months or year. IDC Energy Insights surveyed 291 building owners regarding their perspectives on Smart Building technologies. 57% of the respondents reported that their companies currently have sustainability goals that they will be striving to reach. Of these respondents, 86% use efficiency or energy management as a metric for success in reaching these goals. Moreover, survey respondents indicated an average spending increase of 18% since 2011 for solutions in the top 3 Smart Building solution categories: HVAC controls, lighting controls, and analytics/data management.

The survey data is a component of recent research conducted by IDC Energy Insights' for their Smart Buildings Strategies research advisory service that examines the costs and benefits of new energy management solutions and their positive effect on the bottom line. The company will present survey data on this topic during a complimentary, one-hour web conference: "Why 2013 Will be the Tipping Point for Smart Building Technology Adoption," on Thursday, April 11, 2013 at 12:00 p.m., U.S. Eastern time. The event's lead speaker, IDC Energy Insights senior research analyst, Casey Talon, will lead a discussion on the cultural realignment necessary for Smart Building technology adoption from the perspective of government, commercial and corporate real estate leadership. Register here:

Ms. Talon will be joined on the web conference by a panel of distinguished executives who have implemented Smart Buildings initiatives. Panelists will share their unique perspectives on technology adoption, Smart Building solution benefits, and the lessons they have learned that can help bring this industry forward on the roadmap to intelligent energy and operational management. Panelists include Dan Probst, Chairman of Energy and Sustainability at Jones Lang LaSalle (JLL), representing the commercial real estate segment, Darrell Smith, Director of Facilities and Energy at Microsoft Corporation, representing the corporate ownership perspective, and Jim Young, Founder and CEO of the Realcomm Conference Group, sharing industry-wide real estate technology insights.

IDC Energy Insights and Realcomm Conference Group Partner

In an effort to continue to evangelize the benefit of Smart Building technologies, IDC Energy Insights has entered into a strategic partnership with Realcomm Conference Group, a worldwide research and event company.

Ms. Talon will share insights on how 2013 marks a tipping point in Smart Building technology adoption as demand starts to meet solution maturity at Realcomm's upcoming conference, IBcon – The Smart, Connected, High Performance, Intelligent Buildings Conference, June 12-13 in Orlando, Florida.

For additional information or to arrange a one-on-one briefing with Ms. Talon, please contact Sarah Murray at 781-378-2674 or For information on IDC Energy Insights' Smart Building Strategies research advisory service, contact Reporters should contact

About IDC Energy Insights

IDC Energy Insights assists energy businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing the utility and oil and gas industries. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit, email, or call 508-935-4400. Visit the IDC Energy Insights Community at

About Realcomm Conference Group, LLC

Realcomm Conference Group, LLC is a worldwide research and event company at the intersection of technology, innovation and real estate operations. Through our annual conferences, webinars, workshops, CIO Forums and other strategic services, Realcomm provides networking and collaboration opportunities, while educating industry professionals about the latest business solutions and technologies to improve commercial real estate development, leasing, management and operations. Realcomm was founded with the goal of bringing industry leaders together to discuss, demonstrate, and debate the latest innovations to impact our industry. To date, our global events have been attended by more than 20,000 and our magazine and weekly newsletter have been distributed to over 50,000 industry professionals.