IDC Expands Its Hardware Channels Research to Include Channel Economics

FRAMINGHAM, MA — NOVEMBER 16, 2000 — IDC today announced that it is significantly expanding the scope of its hardware channel research, introducing a new continuous information service that will focus on the economics of the channel. The new program, Channel Business Models for the New Economy, will examine the viability of both new and existing business models. Its flagship product will be an annual state of the channel report, which will assess the financial viability of the channel and all its participants.


"We're extremely excited about this new program," said Janet Waxman, program director of IDC's Systems and Storage Distribution Channels research. "It adds a new dimension to IDC's hardware channels research and will help our clients foresee and prevent chinks in the armor of their sales and marketing efforts

that could have devastating consequences. I think there is a great deal to be learned in this research."

IDC has hired Mark O'Donnell to head up its Channel Business Models for the New Economy program. His start date is January 2, 2001. O'Donnell's experience will enhance the credibility of IDC's hardware channels research. He comes to IDC from, an Internet resource site for IT professionals, where he was

vice president of finance. Previously, he worked in the manufacturing industry for Allied Signal, where he managed sales analysis and strategic channel

planning for the Automotive Aftermarket Division. He also worked as director of Corporate Finance for Harcourt General, raising over $500 million in debt

capital and analyzing a multitude of companies and industries for investment.

O'Donnell holds a master of science from MIT's Sloan School of Management and a bachelor's degree from Columbia University.

"Mark's background in finance, manufacturing, and the IT industry makes him uniquely qualified to lead this new program," Waxman said. "We fully expect he

will make significant contributions to our channels research and enable us to offer an expanded product line. Customers have already expressed a tremendous

interest in this research."

IDC's Channel research includes the following programs: Enterprise Network Distribution, PC and Component Distribution, Systems and Storage Distribution,

Software Partnering: Best Practices, and Software Partnering: Emerging Opportunities. For more information, visit or contact Pennie Edgren at 508-988-6912 or

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business

strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver

dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's

leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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