IDC Finds Solid Growth for Applications and Media Processors Driven by a Surge in Multimedia-Capable Mobile Phones and CE Devices

FRAMINGHAM, MA – SEPTEMBER 16, 2008 – Applications processors and media coprocessors experienced another year of solid growth in 2007 as the chipset technology that enables multimedia has become more mature and chipset pricing has declined. This has enabled multimedia capabilities to quickly spread from high-end mobile phones into a myriad of mobile and consumer electronics (CE) devices, according to IDC. Multimedia functionality can now be found in most mid-range and even some entry-level phone segments, as well as devices ranging from PMPs, handheld gaming platforms, MIDs, toys, PNDs, and a variety of medical and industrial devices.

"While 2006 was the year multimedia functionality gained traction on mobile phones, 2007 was the year when it hit full stride and started expanding into other devices," said Flint Pulskamp, program manager for Wireless Semiconductors at IDC. "Application processor and media coprocessor suppliers must continue to pursue multimedia processing opportunities emerging from consumer, medical, and gaming products, in order to maintain a healthy revenue run rate and hedge against the rapid integration of the mobile phone market."

Key findings from IDC's analysis of the worldwide device applications processor and multimedia coprocessor industry include:

* Revenues for 2007 reached $2.9 billion, a 14% increase from the prior year.

* The leading supplier was Texas Instruments, which captured 27% of the market, followed by Marvell and Renesas.

* These top three suppliers controlled over 50% of the market, with more than 20 other suppliers competing for the remainder of the market.

Findings specific to the worldwide mobile phone semiconductor industry include:

* Revenue grew 9% to $23.4 billion in 2007 due to the continued migration from 2.5G to 3G/3.5G technologies.

* QUALCOMM and Texas Instruments ranked as the two largest mobile phone semiconductor suppliers again in 2007; however, their positions switched, as QUALCOMM became the leading supplier last year.

* MediaTek emerged as the third largest mobile phone semiconductor supplier in 2007 with 78% overall revenue growth from in 2006.

IDC's study, Worldwide Applications Processor and Media Coprocessor 2007 Vendor Shares (Doc #213825), includes vendor revenue shares for applications processors and media coprocessors in mobile phones, converged mobile devices, and smart handheld devices, while IDC's study, Worldwide Mobile Phone Semiconductor 2007 Vendor Shares (Doc #213232), analyses vendor market shares for mobile phone semiconductors.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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