IDC Forecasts Central America and Caribbean eCommerce Spending to Top $140 Million by Year End

MIAMI, FL — OCTOBER 4, 2000 — IDC has just released the first study ever to size the Internet and ecommerce markets in Central America and the Caribbean. The study also provides detailed information on Peru, Ecuador, and other emerging markets in Latin America.

The study estimates 1.6 million people will be using the Internet in this region by yearend, growing to more than 4 million by 2004. Those users will spend as much as $1.7 billion online by the end of the forecast period.

“Although each individual country in the study represents a small opportunity, together they are a market as large as Argentina,” said Andrew Newman, emerging markets manager at IDC Latin America. “This study is the first of its kind for these countries, and it will be the foundation that successful Internet companies use to make their strategic decisions.”

IDC also believes while these markets represent great potential, they are not without their pitfalls. “Telecommunications infrastructure continues to be an issue. This will be the greatest obstacle to Internet penetration over the next few years,” Newman said. “Still, there are a number of countries that are already very advanced, such as Panama and Puerto Rico.”

IDC notes Peru also benefits from high Internet penetration. This is due mainly to the success of Red Científica Peruana, a local ISP and portal that has provided inexpensive access to the Internet through kiosks.

More detail can be found in IDC's Internet Commerce Market Model for emerging markets. For information, please contact Jennifer Miranda at 305-718-3428 or

With a network of six country offices in Latin America and two regional offices – in Silicon Valley and Miami – IDC is the leading supplier of market research and strategic consulting on Latin America’s Internet, telecommunications, and information technology markets. IDC provides full market coverage of PCs, mainframes, Unix systems and workstations, servers, desktop printers, professional services, local area networks, the Internet, telecom, RDBMS software, distribution channels, NT, and IT spending patterns in Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela. IDC Latin America also conducts primary research in Peru, Ecuador, Central America, and the Caribbean. For more information go to

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world’s leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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