IDC Forecasts Record-Breaking Growth for Latin America’s PC Market in 2000

MIAMI, FL – SEPTEMBER 5, 2000 — The PC market in Latin America continues to show solid growth and again proves the "death of the PC market" prediction of many doomsayers is premature. IDC today released forecasts predicting an annual growth rate of 30% for desktop and notebook shipments for yearend 2000.

In 2Q 2000, Argentina, Chile, and Mexico each showed yearly notebook shipment growth of 90% or more. "With the exception of Colombia, the notebook market is expected to remain strong for the rest of the year with forecasted annual growth of almost 50% from 1999," said Alexandra Martinez, senior PC analyst in IDC's Latin America office.

Acer had a very successful quarter increasing unit shipments by 31% from the previous quarter and over 91% from 2Q 1999. This was mainly accomplished by a concerted effort to push itself back into the retail channel. Although the increased marketing campaigns throughout Latin America appear to be having a positive effect, Acer still ships 59% of its desktop PCs to Mexico. IDC expects to see increased geographical diversification and another strong performance in 3Q 2000.

"Compaq continues to strengthen its dominant position in the region," said Jay Gumbiner, PC analyst in IDC's Latin America office. "Compaq must be vigilant, however, as local channel partners are heard to be unhappy about low margins and strict terms of trade. Good channel relations are always essential to maintaining momentum in the Latin America PC market."

Information like the above can be found in IDC's Latin America PC Quarterly Tracker. For more information, please contact Christopher Burgelin at 305-629-3006 or

With a network of six country offices in Latin America and two regional offices – in Silicon Valley, Calif. and Miami – IDC is the leading supplier of technology market research and consulting on Latin America. IDC provides full market coverage of PCs, mainframes, Unix systems and workstations, servers, desktop printers, professional services, local area networks, the Internet, telecom, RDBMS software, distribution channels, NT, and IT spending patterns in Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela. IDC Latin America also conducts primary research in Peru, Ecuador, Central America, and the Caribbean. For more information go to

About IDC

IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and technology to help organizations make sound business decisions. IDC forecasts worldwide markets and trends and analyzes business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC provides global research with local content through more than 500 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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