IDC Foresees More Trouble for Traditional Long Distance Companies
FRAMINGHAM, MA – JUNE 19, 2001 – Incumbent local exchange carriers (ILECs) – companies such as Verizon and SBC – are threatening to take control of the long distance market away from long-time traditional players such as AT&T, MCI, and Sprint. According to IDC, recent FCC rulings have enabled ILECs to sell long distance services in five states: New York, Massachusetts, Texas, Oklahoma, and Kansas. Because of the increased competition in these states, the traditional long distance companies have been forced to reduce their rates and as a result are experiencing plummeting profit margins.
According to IDC, bundling and the discounts offered on the bundles are key to ILECs’ appeal. "Consumers want to purchase all their communication services from one source, receive one bill, and have one point of contact," said Ross Sealfon, an analyst for IDC’s Residential Telecommunications Services program. "They also realize it’s less costly for service providers to offer bundled services and expect a portion of the savings to be passed on to them, and ILECs can offer deep discounts on bundles."
Another advantage ILECs have is their existing customer base. Typically, they’re selling long distance as an additional service to customers they already have a history with, which is easier than selling to new customers.
While the ILECs seem to have the upper hand, IDC says traditional long distance providers won’t go down without a fight. "Low-volume users seem to be the ones most attracted to the ILECs’ plans, and traditional long distance companies are working to retain their high-volume customers, who generate substantial revenues," Sealfon said. "Additionally, bundling may prove to be a double-edged sword for ILECs. Being all things to all people is a very difficult strategy to sustain."
IDC recently published The ILEC’s Effect on IXCs and the Long Distance Market (IDC #B24778). The bulletin examines the current state of the long distance market, the current positions of Verizon and SBC, local market competition, and strategic reactions by interexchange carriers. Additionally, it does a strengths, weaknesses, opportunities, and threats analysis of ILECs’ positioning. To purchase this bulletin, contact Bruce Atlas at 1-800-343-4952, extension 4053, or at email@example.com.
IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world’s leading IT suppliers, IT organizations, ebusiness companies and the financial community. Additional information can be found at www.idc.com.
IDC is a division of IDG, the world's leading IT media, research and exposition company.
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