IDC: From Dirty Data To Database-as-a-Service

Sydney, Australia, 6 December 2011. The market for Master Data Management is set to grow at an 11.2% CAGR by 2015, fueled by the modern data-centric organisation.

Mapping and tracking of data assets and reconciliation of data in information silos remains a key priority for organisations in Australia. Reaching a 'data integrity utopia' is becoming critical to remain competitive in the rapidly moving business environment.

The Data Integration and Access market in Australia is forecast to grow to A$131.45 million as a CAGR of 11.2% by 2015, with current growth centred around Master Data Management (MDM) and composite data frameworks.

"Development and deployment of new database environments will no longer follow the traditional database management system install approach. The past year has seen a strong focus on consolidation of current installed databases with a view to virtualising specific database workloads," says Vanessa Thompson, Software Analyst, IDC Australia.

The forecast growth reflects the increasing necessity for organisations to address not only physical database schema but virtual database software to allow for federated data management. The high level concerns of organisations, particularly around data residency, will need to be addressed and proof of concept projects will need to occur before enterprise grade deployments are widely undertaken.

"Experimental use cases are emerging in Australia of organisations performing database processing in the cloud, with the resultant data sets residing onshore. The success of these proof points will be instrumental in heralding in the widespread adoption of 'Database-as-a-Service'," says Thompson.

With the distribution and scale out of organisational database environments (data warehouses and data marts), the ability to deliver business insights in the timeliness required by executives will become more critical. From Australian respondents to the IDC Asia Pacific Software Survey, 2011, 51.6% of organisations find managing end user expectations 'challenging' while 18.28% find it 'very challenging' when implementing Business Intelligence solutions.

"Managing business user expectations as well as the real time demands of executives will become more of an acute challenge. To manage these expectations, it will be critical to deliver clear organisation-wide definitions of Master Data to keep pace with the current business priorities," said Thompson.

The recently released, Master Data Management: Unlocking Competitive Advantage for Australian Organisations, December 2011, discusses the current organisational challenges around Master Data Management and the association with emerging trends in data management to articulate opportunities.